Deepak is the Head of Business Strategy and Advanced Analytics at Mars. He leads global analytics transformation programs for Petcare, Mars Wrigley, Food, and Multi sales segments to drive profitable growth for Mars and its customers; managing a team of data scientists and business translators. He focuses on critical business problems including Strategic Revenue Management (Pricing, Trade), Marketing Transformation (Shopper Marketing, Consumer Promotion, and Media), Portfolio Simplification, Route to Market optimization, and Omnichannel especially eCommerce growth. Prior to Mars, Deepak was part of global organizations like Coca-Cola, ABB, and Mu Sigma in strategic roles driving business growth. He has an MBA from George Washington University School of Business and is a mechanical engineer from NIT India.