In today's dynamic business landscape, technology has been added to essential factors besides quality, service and price. This tech-driven environment has led to the rise of custom application development and MLOps (Machine Learning Operations) which have become game changers for the businesses that use them. By strategically combining these powerful tools, businesses can gain a significant competitive edge over their competitors.

Achieving a Competitive Edge with Custom Application Development and MLOps

By: Ian Hawkins
10/08/2024


In today's world where AI drives innovation, businesses are looking a way to stay ahead in order to maintain their success. Custom application development, combined with Machine Learning Operations (MLOps), increases business performance and leads to long-term success. This approach not only strengthens efficiency but also a key unlocking the full potential of AI which provides businesses with competitive advantage. 

Businesses compete on quality, service, price… and now technology. In today's dynamic business landscape, staying ahead of the tech curve is paramount because it is through innovation that businesses are able to find ways to streamline operations, enhance customer experiences, and unlock valuable insights from data.

This tech-driven environment has led to the rise of custom application development and MLOps (Machine Learning Operations) which have become game changers for the businesses that use them. By strategically combining these powerful tools, businesses can gain a significant competitive edge over their competitors.

In this article and ahead of the upcoming AI Infrastructure & Architecture Summit, we will look at how customer application development and MLOps may be used by businesses to keep one step ahead, give some real-world examples and present a nine-point plan for building a successful custom application and MLOps strategy. 

Custom Application Development:

Tailoring Technology to Your Needs “Custom” is the operative word; off-the-shelf software solutions are often generic and although they may offer a large-set of pre-built features, can fail to address the specific needs and challenges of an individual business.

Custom application development, on the other hand, allows you to build applications that perfectly align with your unique workflows, data landscape, and business objectives. Bespoke software may also be built using the programme languages of your choice, plus frameworks, tools and libraries to deliver the features and functionality required, as well as custom User Experience (UX) and User Interface (UI) design.

Here are some key benefits of custom application development:

  • Improved Efficiency and Productivity: Custom applications can automate repetitive tasks, optimize data management, and streamline workflows, leading to increased efficiency and productivity across your organization.
  • Enhanced User Experience: You can design applications with user-friendliness in mind, ensuring a smooth and intuitive experience that fosters user engagement and adoption.
  • Data-Driven Decision Making: Custom applications can integrate seamlessly with your existing data infrastructure, allowing you to readily access and leverage valuable insights for informed decision-making.
  • Competitive Advantage: By tackling specific challenges and enhancing your capabilities, custom applications can propel you ahead of the competition.


The drawback is that custom application development is an ongoing process, not a one-time endeavor. To maximize its benefits, you need a robust strategy and a dedicated team with expertise in development, data management, and user experience design.

Cost, both upfront and ongoing, can be considerable, particularly as inference has emerged as the dominant phase in GenAI operations, eclipsing the importance of training for many users. While model training remains a computationally intensive process, it is typically a one-time or infrequent event. Conversely, inference, the process of generating new outputs from a pre-trained model based on given prompts, is a continual operation for most GenAI applications. As a result, optimizing inference speed, cost, and accuracy has become a primary focus for businesses leveraging GenAI.

MLOps: The Power of Machine Learning Made Operational

Machine learning (ML) holds immense potential for businesses, enabling tasks such as predictive maintenance, fraud detection, and personalized marketing. The journey from building a promising ML model to integrating it into an operational application, however, can be challenging. This is where MLOps takes over.

MLOps bridges the gap between data science and software engineering, creating a set of practices for managing the entire ML lifecycle.

This includes:

  • Data Preparation and Management: MLOps ensures the quality, consistency, and security of data used to train and deploy ML models. With organizations reliant on the data they use, security and quality of this raw material is paramount.
  • Model Development and Training: MLOps streamlines and automates the model training process, ensuring reproducibility and efficiency. For any operation looking to scale, this is an important feature.
  • Model Deployment and Monitoring: MLOps facilitates the seamless integration of models into production environments while continuously monitoring their performance and potential for improvement.

By themselves, custom application development and MLOps are useful tools for businesses to deploy. When they are put together, the possibilities are more than the sum of the parts.

The Synergy of Custom Application Development and MLOps

When effectively combined, custom application development and MLOps unlock a powerful synergy that empowers businesses to create intelligent applications that leverage the potential of machine learning.

Here's how this synergy unfolds: Custom applications built with MLOps in mind can house and leverage ML models seamlessly, transforming data insights into actionable business decisions. MLOps facilitates the continual improvement of ML models within custom applications. As data patterns evolve and business needs change, MLOps ensures that models can be automatically re-trained and upgraded for optimal performance. The automation introduced by MLOps frees up resources within the custom development team, allowing them to focus on building even more innovative and intelligent applications.

Real-World Examples: How Companies are Gaining an Edge

Let's look at some practical examples of how companies are utilizing custom application development and MLOps to achieve a competitive edge:

Retail: Personalized Customer Experiences 

Retailers like Amazon and Stitch Fix have leveraged custom application development and MLOps to create highly personalized shopping experiences. By analyzing customer data, including purchase history, browsing behavior, and demographic information, these retailers build sophisticated recommendation engines. These engines, powered by machine learning, suggest products tailored to individual preferences, increasing customer satisfaction and driving sales.

Example: Stitch Fix utilizes a proprietary algorithm that recommends clothing items based on customer style preferences, body measurements, and occasion. This personalized approach has helped Stitch Fix build a loyal customer base and differentiate itself from competitors.


Finance: Fraud Detection and Risk Assessment 

Financial institutions are increasingly relying on custom applications and MLOps to enhance fraud detection and risk assessment capabilities. By developing sophisticated fraud detection systems, banks can analyze transaction data in real-time, identifying suspicious patterns and preventing financial losses. Additionally, MLOps enables continuous model retraining and improvement, ensuring the system stays ahead of evolving fraud tactics.

Example: JPMorgan Chase has invested heavily in AI and machine learning to detect fraudulent activities. Their systems analyze data, including transaction history, customer behavior, and external data sources, to identify anomalies and potential fraud.




Manufacturing: Predictive Maintenance

Manufacturing companies are using custom applications and MLOps to optimize equipment maintenance and reduce downtime. By collecting data from sensors on machinery, manufacturers can develop predictive maintenance models that anticipate equipment failures. This allows for proactive maintenance scheduling, minimizing disruptions to production processes and extending the lifespan of equipment.

Example: General Electric has implemented predictive maintenance solutions across its operations. By analyzing data from industrial equipment, GE can predict when repairs are needed, reducing unplanned downtime and improving overall equipment effectiveness.


Get started: a nine-point plan for building a successful custom application and MLOps strategy

By following these steps, you can effectively combine custom application development and MLOps to create intelligent, data-driven solutions that drive business growth and efficiency.

  1. Define Clear Business Objectives: Clearly articulate the specific problems you aim to solve and the desired outcomes.
  2. Assemble a Skilled Team: Build a team with expertise in custom application development, data science, and MLOps.
  3. Prioritize Data Quality: Ensure data is accurate, consistent, and accessible for both application development and ML model training.
  4. Choose the Right Technology Stack: Select tools and platforms aligned with your project requirements and team expertise.
  5. Develop a Robust MLOps Pipeline: Establish a streamlined process for data ingestion, model training,deployment, and monitoring.
  6. Iterate and Improve: Continuously evaluate and refine your application and ML models based on performance metrics and user feedback.
  7. Foster a Culture of Collaboration: Encourage cross-functional collaboration between development, data science,and operations teams.
  8. Invest in Talent Development: Provide opportunities for your team to learn and grow in the areas of custom application development and MLOps.
  9. Measure and Optimize: Track key performance indicators to assess the impact of your application and ML models on business outcomes.

Conclusion: the benefits of success

Getting this part of your business right has many benefits to the overall health of your business. You will gain a competitive edge when you develop tailored solutions that address specific business challenges and outperform generic off-the-shelf software. There will also be a marked improvement in operational efficiency when you automate tasks, optimize workflows, and make data-driven decisions to boost productivity. You should expect to see an enhanced customer experience through the creation of personalized and engaging applications that meet user needs and expectations. There is power in your data and this approach can unlock its potential when you leverage machine learning to extract valuable insights and drive innovation. Finally, you will accelerate time-to-market by streamlining development and deployment processes with MLOps to deliver solutions faster.

These possibilities should be getting you excited about the future -and how you will use these approaches to get there.

Hear more live at the #AIInfraSummit

Join us on January 13th-15th, 2025 at Hilton London Syon Park at the #AIInfraSummit where AI engineering leaders and infrastructure experts come together to redefine how enterprises design, deploy, and scale AI-driven applications. As an attendee, you'll gain firsthand insights from experts on delivering enterprise-scale generative AI ecosystems through a purpose-built, full-stack platform. Learn how to manage AI compute resources effectively, meet AI demands at any scale with infrastructure designed for custom workloads, and stay ahead of the curve by adapting to the evolution of foundational AI models. This is a summit which will enable your teams to stay abreast of enterprise AI deployments and operational excellence. Book your seat online now