Kimberly Mosley, CAE, CPE has been a leader in the association industry for more than 20 years. She is the executive director of the Digital Analytics Association (DAA). A trade association serving analytics professionals through professional development, career services, certification, and networking. Prior to her role with DAA, she served as the executive director of the American Specialty Toy Retailing Association(ASTRA) and CIO for the American College of Healthcare Executives. She is a member of the American Society of Association Executives (ASAE) and Association Forum where she served in many leadership roles including board service for the Association Forum. She has chaired the Diversity Workforce Committee and served on the CAE Commission. In 2002, she was awarded the Diversity Executive Leadership Scholarship and in 2003, she earned distinction as a Certified Association Executive. She is a Certified Play Expert - a certification that recognizes the important role of play on healthy brain development. She serves as adjunct faculty and on the advisory board for several colleges and training centers. She also lectures, blogs and writes articles on specialty toy retailing, association management, and technology. Ms. Mosley holds a Bachelor of Computer Science degree from Governors State University and an MBA from Keller Graduate School of Management.