We live in a world increasingly driven by data. How your organization defines its data strategy and approach - including its choice of big data and cloud technologies - will make a critical difference in your ability to compete in the future. Oracle is a leader both on-prem and cloud solutions, offering several big data services and analytics deployment models. The big data service enables you to start at the cost and capability level suitable to your use case and give you the flexibility to adapt your choices as your requirements change over time. It enables and end-to-end offering combining Oracle’s rich analytics platform with the leading Hadoop distribution in a seamless, integrated, secure Data Lake. The analytics service provides a single platform that empowers your entire organization to ask any question of any data in any environment on any device. Meeting your needs with comprehensive capabilities, from self-service data discovery to powerful predictive analytics, enterprise-class reporting, and easy what-if analysis. Bringing the power of your data and analytics to every process, interaction, and decision, anytime, anywhere. Creating collective intelligence from people, places, and machines to power proactive analytics and change the way you work.