The Leading Invitation-only Gathering for Senior Data Leaders in Travel and Hospitality
Agenda Day 2
8:00 am - 8:30 am
REGISTRATION & COFFEE
8:30 am - 8:40 am
OPENING REMARKS FROM THE CHAIRPERSON
Brian Jones -
Chairperson,
Bloor
8:40 am - 8:45 am
LIVE POLLING
8:45 am - 9:45 am
INDUSTRY ROUNDTABLES
9:45 am - 10:15 am
PRESENTATION: OUT WITH THE OLD? THE ONGOING BATTLE BETWEEN MODERNISATION AND LEGACY SYSTEMS
Philip Cotton -
Head of Customer, Trending and Trading Insight,
On The Beach
A strong data literacy strategy is critical in today’s data driven world as it enables organisations to maximise data utilisation, empower decision-making, drive innovation, enhance collaboration, mitigate risks, and adapt to change. Data literacy is the foundation of driving usage and value from data products and can help unlock new opportunities and achieve long term growth. With shifting market trends and emerging technologies, data literacy helps organisations adapt to change and preparing employees for a data flooded future.
10:20 am - 10:50 am
THINK TANK: IT’S TIME TO GET REAL – MAKING THE MOST OUT OF YOUR LIVE DATA FOR OPTIMAL OPERATIONAL EFFICIENCY
Mark Powell -
Operational Planning Director,
Heathrow Airport
The travel and hospitality sector is unique in its need to address customer requirements immediately. In today’s fast-paced market, in which a means of transport is suddenly cancelled, or a room does not fit a guest’s requirement, real-time data analytics is fast becoming a crucial way to respond to these needs and to stay ahead of the curve. Making decisions in real time, in this sense, is a game-changer for data teams in the industry, both from a customer satisfaction perspective but also for long-term strategy and growth. They must, however, learn how to harness these real-time insights in order to be able to unlock these opportunities and drive competitive advantage.
- Explore key ways to leverage real-time data analytics to gain insights into customer satisfaction and behaviours and to inform your decision-making for personalised marketing strategies
- Discover the value of real-time data in optimising your pricing by viewing market trends and booking patterns live and adjusting your strategy to maximise revenue
- Learn to improve resource management and operational efficiency by monitoring patterns such as flight schedules and room occupancy live and optimising overall efficiency and savings
10:20 am - 10:50 am
ONE-TO-ONE BUSINESS MEETINGS
10:55 am - 11:25 am
COFFEE & NETWORKING BREAK
10:55 am - 11:25 am
ONE-TO-ONE BUSINESS MEETINGS
11:30 am - 12:00 pm
LIGHTNING DEBATES
In this quick-fire round of dialogues, delegates will have the opportunity to both hear and share different views on some of the most contentious topics currently facing the travel and hospitality data community. A perfect session to cover a wide range of topics in a short amount of time, join this session to better understand where you – and your peers – stand in different debates surrounding the data space.
11:30 am - 12:00 pm
ONE-TO-ONE BUSINESS MEETINGS
12:00 pm - 12:45 pm
PANEL DISCUSSION: CREATING YOUR DATA DREAM TEAM – HIRING AND RETENTION IN THE TRAVEL & HOSPITALITY SECTOR
Kyle Winterbottom -
Founder and CEO/Driven by Data Host,
Orbition Group
Matt Lovell - Global Head of Data and Insight, Pret a Manger
Dean Clyne - Head of Data & Analytics, Manchester Airport Group (MAG)
John Bartlett - Head of Performance Insight & Excellence, IHG
Paula Tighe - Head of Data Governance & Compliance (UK and Ireland), National Express
Efficient and multidisciplinary employees are the backbone of any data team. However, the travel and hospitality sector faces a range of challenges on this front: to be a successful member of the team, a prospective employee must often display both technical and business skills, making it difficult to find the right profile. On another front, some companies may struggle to find new hires interested in carving a career in the travel and hospitality sector, while others may face obstacles finding senior leaders who are both technically proficient and have experience in the industry. With top tech talent running scarce, it has become crucial to establish a forward-thinking strategy for talent acquisition and retention as the travel and hospitality sector continues to advance in its data journey.
- Hear a broad range of strategies for attracting the right talent, such as recruiting overseas, incubator programs and working with universities, to find out which one best suits you
- Home in on the value of assessing and understanding what you currently have, what you need and how future employees can align with business objectives moving forward
- Explore the importance of clearly defining each role within your data team, and of explicitly outlining the skillset and career progression path for each in order to identify top candidates
12:45 pm - 1:45 pm
LUNCH
1:50 pm - 2:20 pm
THINK TANK: BEYOND DATA AS AN ASSET – WEIGHING IN ON THE VALUE OF DATA PRODUCTS
Krzysztof Krasnodebski -
Director of Analytics – Vendor Growth, Sales and Operations,
Delivery Hero
Many organisations tend to think of data as an asset, “owned” by a specific team or department: thinking of it in this way can often lead to an attempt to hoard information or limit sharing. However, time has shown that interoperable data able to flow through the organisation can be beneficial and hence should be put to good use. An increasingly open environment would help reduce the accessibility challenges CDOs currently face, and serve as the basis for seeing data as a product rather than an asset. In this sense, establishing a data product strategy is of the upmost importance in making sure that the organisation has clean data for downstream consumption.
- Identify clear objectives and use cases for your data as a product in order to begin organising data by specific use company-wide
- Assess your capabilities currently in place, including understanding your data’s accuracy and integration, and consider the value of a data product manager in helping you achieve your goals
- Discover the strategies necessary to organise cross-functional departments to develop and sell data products
Krzysztof Krasnodebski
Director of Analytics – Vendor Growth, Sales and OperationsDelivery Hero
1:50 pm - 2:20 pm
ONE-TO-ONE BUSINESS MEETINGS
2:25 pm - 2:55 pm
COFFEE & NETWORKING BREAK
2:25 pm - 2:55 pm
ONE-TO-ONE BUSINESS MEETINGS
3:00 pm - 3:05 pm
LIVE POLLING
3:05 pm - 3:35 pm
PRESENTATION: A BREATH OF FRESH AIR – HAVEN’S JOURNEY WITH DIGITAL DATA
Dan Grainger -
Head of Analytics,
Haven Holidays
When Dan Grainger joined in June 2019, Haven's digital data landscape was suffering from no true ownership, poorly implemented digital data collection and widespread mistrust in digital reporting and insights. Roll on 5 years and things have changed significantly for the better, this talk will provide:
• practical steps for establishing digital data ownership, scaling implementation processes and growing trust
• strategies for transitioning from outdated tools
• insights into enabling self-serve capabilities and real-time digital data activation
3:35 pm - 4:20 pm
PANEL DISCUSSION: NAVIGATING THE PATH TO DATA MATURITY – WHAT WILL YOUR STRATEGY LOOK LIKE MOVING FORWARD?
Andrea Ferrari -
Director Revenue Management Data Science, Planning, Forecasting and Systems,
Silversea Cruises
Nick Beresford - Head of Data and Analytics, Heathrow Airport
Oleg Kravets - Chief Analytics Officer, The Travel Corporation
Karol Kuhl - Director of Pricing, Analytics & BI, SIXT Ride
A data strategy is only as good as you build it, but it will look different for each company. Figuring out the best architecture, team and tactics suited to you is a tricky and lengthy process, and one that is constantly changing according to trends and regulations. The question remains: is the travel and hospitality sector truly behind in its data journey and, if it is, how can it catch up? Join this round-up panel discussion to complete the CDO Travel & Hospitality Exchange and hear what your peers plan to focus on going forward. In turn, take the time to weigh in on your key takeaways from the Exchange and potential strategies as you continue your data journey.
Andrea Ferrari
Director Revenue Management Data Science, Planning, Forecasting and SystemsSilversea Cruises
