With the onset of new and advanced digital tools and systems, the travel and hospitality sector is increasingly making use of sophisticated approaches. Predicting the future has always been one of humankind’s goals and, through the use of AI, this is quickly becoming a possibility as data teams seek to leverage big data and predictive analytics in the hopes of creating an image of the future and better understanding the past. In a fast-paced world, travel and hospitality companies face continuous challenges in meeting customer expectations and optimizing their operations. Predictive analytics could contribute to enabling businesses anticipate trends and customer behaviors and enhance overall guest experience.

- Understand the importance of unlocking the power of your data before the implementation of predictive analytics in order to fully experience its value

- Learn the value of developing and training AI models tailored to your specific use cases and business objectives, focusing on selecting appropriate ML algorithms and using historical data in the most proficient way

- Assess the importance of continuous monitoring and evaluation following implementation in order to ensure predictive models are accurate and up to date