Dan has 20 years' experience in data and analytics, first in academia then across multiple industry verticals with Capital One, Experian, Virgin Media and TUI to name a few. Dan has spent much of this time in the digital space; he has built analytics and optimisation teams from scratch, grown data-focussed cultures with education programmes, trained hundreds of non-specialists to empower them with data self-service, and driven millions in incremental business revenue. Dan's current role is Head of Analytics at Haven, the UK's leading holiday park operator welcoming over 3 million guests and 25,000 holiday home owners each year. Over the last 5 years he has been building and growing analytics/ insight capabilities and maturity in the midst of a large scale digital transformation.