Standardisation becomes all the more difficult when considering most travel and hospitality companies have multiple business divisions operating as one enterprise: from caravan parks operating as real estate and ferries acting as tour operators, all the way through to hotels and their restaurant downstairs, different datasets co-exist independently from each other, and often cannot be merged to gain insight over the long-term. Join this continuation of the fireside chat to discuss as a group how companies with multiple offerings for customers can begin to harmonise their data across different systems and business divisions in order to improve decision-making going forward.

- Discover key ways to develop standardised data models, such as data profiling, in order to create a centralised approach across all business divisions

- Explore the possibility of data integration tools and platforms and master data management, how they might benefit your teams, and the key ways to implement them into your business model

- Dive into the importance of cross-divisional collaboration and sharing protocols in order to define common KPIs and align with business objectives across divisions