Krzysztof Kąkol

Chief of Data Engineering and Solutions Architect Xebia

Krzysztof graduated from the Gdańsk University of Technology, specializing in sound processing. Later, he continued his academic pursuits and earned a PhD in the field of speech processing using Machine Learning techniques. He concurrently graduated with a Master of Arts from the Stanisław Moniuszko Academy of Music in Gdańsk and is a professional piano player. Krzysztof started his career over 20 years ago as a PHP and .NET developer. During this time he worked as a software engineer, system analyst, project manager, DevOps engineer and solutions architect. He has worked with multiple verticals, many different technologies, in both the public and private sectors. His primary area of expertise is cloud - particularly AWS. He also specializes in data privacy topics, especially in the context of GDPR requirements and data protection concerns, including reliability, overall security, confidentiality and coding practices. In his career at Xebia, he developed multiple upskill programs related to DevOps practices, solution architecture, and data engineering, especially connected with machine learning and GenAI. Krzysztof is currently a manager of Xebia’s data engineering department and works towards GenAI democratization.

Agenda Day 1

3:40 PM THINK TANK: MAXIMISING BUSINESS SUCCESS WITH GEN AI - SELL MORE HOLIDAYS, DRIVE UP PROFITS, AND ENRICH THE HOLIDAY EXPERIENCE

In today’s rapidly evolving landscape, leveraging data and GenAI tools has become a critical factor for companies in the travel and hospitality industry looking to secure a competitive edge. Maximizing business profitability goes beyond resource optimization—it extends to creating an exceptional customer experience, beginning from the first point of contact with a brand.

During this session, we will explore how AI can accelerate the holiday purchasing process, making it more seamless and personalized, while also harnessing the power of customer feedback across multiple platforms and channels.

Key Learnings:

•   Leveraging GenAI for Enhanced Holiday Sales: Explore how GenAI can streamline the holiday purchase process by introducing a conversational search experience. This demo will showcase how holidaymakers can express their needs and expectations in natural language, mimicking a conversation with a travel agent, to find their ideal vacation faster and with greater ease.

•   Comprehensive Analysis of Guest Reviews: Understand how AI-driven solutions can analyze hotel guest reviews across various channels, including social media, distribution partners, and intermediary platforms. Large Language Models (LLMs) can summarize, categorize feedback, and assess sentiment to provide valuable insights. Discover how these insights can be visualized through intuitive dashboards, enabling operations and business managers to monitor guest experiences and make informed decisions in real-time.


Check out the incredible speaker line-up to see who will be joining Krzysztof.

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