Research from Google and Ipsos showed that 49% of customers say they would switch to their second-choice brand if it provided a better privacy experience. In 2024, it is no longer simply about convincing customers that data is safe in your hands, but about demonstrating in a transparent manner why their data is important and exactly what happens to it. Sheer amounts of data can be difficult to manage, but using it in a governed and secured way is vital to maintaining compliance and customer satisfaction and trust.

- Discover the potential of creating case studies for your customers, and of simplifying data driven initiatives to help them understand immediate value

- Assess the importance of internal strategies, including zero-trust data management strategies to avoid internal data leaks and prioritising privacy early on to ensure data remains an asset rather than a liability

- Foster a culture of learning and open communication with customers in order to identify and address their key challenges and preoccupations