THE PRAGMATIC CDO:
CHALLENGING ASSUMPTIONS,
DRIVING TANGIBLE RESULTS
Unlocking Customer Potential Through Advanced Data Analytics: Oney’s Open Banking Case Study
While data leaders often prioritise using data to automate and streamline internal processes and decision-making, the vast amounts of customer data collected present a unique opportunity. One company at the forefront of creatively leveraging their customer data to provide faster, more convenient and targeted services for their customers is French digital bank Oney.
This case study features insights from Oney’s Head of Data Science, Wajdi Ben Saad, on how his organisation is leveraging Open Banking customer data to streamline and personalise customer journeys. Read the case study to find out:
- The benefits of conducting granular customer data analysis for micro-personalisation and micro-segmentation
- Why communicating change with customers is key to overcoming resistance to change and building trust
- Why organisations should see regulation as a friend, not a foe
In Partnership With :
QUESTIONS?
Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com
©2025 IQPC. All rights reserved.
