Norbert Wirth started his role as Global VP Data at PAYBACK in August 2020. Before joining PAYBACK, Norbert was ramping up and managing Sqooba Germany and SUPERCRUNCH by GfK, two Data Science startups. He worked as Director Data Science and AI at PwC, Global Head of Data and Science and Global Head of Innovation and Digital at GfK. He draws on his extensive experience in end-to-end Data Science product development, Machine Learning and Artificial Intelligence, the digital ecosystem, innovation management, data operating models, and algorithm development. His professional experience, continuous engagement in various industry bodies, and regular appearance at international conferences as keynote speaker and moderator make him a thought leader in digital and data driven solution development, applied artificial intelligence and data management.