When prioritizing data initiatives based on business impact and strategic alignment, data leaders in the sector are now trying to select a few strategic areas where data can drive significant value. In choosing initiatives that can be delivered in a shorter time frame, tested, and measured for impact at a smaller, deeper scale, and then scaled up if successful CDOs can focus their resources more efficiently.

• Weigh up the benefits and drawbacks of both depth (in-depth change of specific domains) and breadth (covering multiple areas)

• Hear from industry peers how changing their strategy has impacted their work and the team’s integration within the wider company

• Assess which projects lend themselves more to a “narrow and deep” approach

• Hear from data leaders about the metrics they put in place to evaluate the successes or failures of projects