Due to its highly regulated nature, the financial sector tends to use a defence-oriented approach to data strategy but CDOs in the space are often focused on creating value through offense-oriented initiatives. Pragmatic innovation that enables them to understand and predict performance and behaviour and very quickly react to changes in the market has become the golden standard of using data to add value, create competitive advantage and guarantee budget signoff.

• Find out about approaches data leaders have taken to prove ROI of their investments to gain stakeholder advocacy

• Hear how industry peers are approaching the decision-making procession to inform your own strategy

• Learn how to encompass unquantifiable benefits in storytelling when pitching to stakeholders

• Discover the best way to advocate for long term investment in short term budgeting cycles