Unlocking Retail Insights: Customer Behaviour Trends

The seismic shift triggered by the rise of e-commerce platforms has fundamentally changed consumers’ shopping behaviour and expectations. With online shoppers valuing speed and convenience more than ever, e-commerce retailers must optimise their online customer journey pathways accordingly. Download the article for insight into:

• How adopting techniques like predictive modelling and regression analytics can help retailers better understand their customers and provide tailored customer experiences
• Why omnichannel strategies are key to creating seamless customer journeys which can boost sales for retailers
• The power of word of mouth, and how retailers can harness online reviews and social media influence