As organisations and individuals become more data-savvy, the potential for data to unlock new revenue opportunities is gaining broader recognition. However, businesses must first decide which method of monetisation works best for them, whether that be directly selling data sets or monetising data through value-added services. This article provides insight into:

• Different data monetisation strategies organisations can adopt depending on their business model
• How to choose between different pricing plans – from monthly subscription to pay-per-use
• Data privacy considerations to keep in mind when monetising data