Unlocking the Power of Digital Data: Why Digital Analytics is a Gold Mine for the Travel and Hospitality Industry

Unlocking the Power of Digital Data: Why Digital Analytics is a Gold Mine for the Travel and Hospitality Industry

Digital data is one of the travel and hospitality industry’s best kept secrets. In this interview, Dan Grainger, Head of Analytics at Haven, discusses the often-untapped value of digital analytics and the implications of recent changes like the switch to GA4.


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