The emergence of AI presents a unique chance to redefine interactions - with customers, suppliers, partners, prospects and other key stakeholders. To capitalise on this, organisations must prioritise the establishment of a solid data foundation that is built upon high-quality, trustworthy data. Data leaders are at the forefront of this transformation, yet find themselves held back by siloed, fragmented and poor-quality data that’s next to impossible to activate across the enterprise, much less utilised in AI models. Organisations seeking to adopt AI with urgency in order to make their data give them the competitive edge find meeting the ever-increasing amount of regulatory scrutiny slows their efforts down.
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