Dane Buchanan

Global Chief Data & Analytics Officer M&C Saatchi Performance

Dane Buchanan is the Chief Data & Analytics Officer at M&C Saatchi Performance. With 15 years of experience across global brands and agencies, Dane excels at building comprehensive measurement frameworks and optimising media performance. Prior to joining M&C Saatchi Performance, he led analytics teams at TikTok, Ebiquity, and The Kite Factory specialising in analytics innovation and team development. At M&C Saatchi Performance, he focuses on advancing data, analytics, and technology strategies, leveraging advanced solutions to transform client outcomes.