THE UK'S PREMIER INVITATION-ONLY COMMUNITY MEETING FOR SENIOR DATA LEADERS
19 - 20 March 2025
| Hilton Syon Park London, UK
Domenico, also known as Mimmo, is Associate Director of Global Ad Analytics at Condé Nast, focusing on ad monetisation, data and tech analytics. His deep expertise in media, operations and ad technology coupled with his passion for building and repairing things led him to embrace the most technical sides of the ad industry, where data is central. He has worked on first-party data and targeting strategies, launched yield, advertising campaign measurements and product analytics tools for global commercial departments and managed partnership with data suppliers and programmatic vendors. A native Italian with a love for tennis, cycling and cooking.
Agenda Day 1
3:45 PM Think Tank: BEYOND VANITY METRICS - CRAFTING KPIS THAT ACTUALLY MATTER TO THE C-SUITE
Given the disputed and variable responsibilities of a CDO and the growing pressure for ‘Data’ to merge into other business functions, proving your value and effectiveness is imperative to strategic success and gaining favour in the boardroom. Discuss best practices for establishing KPIs that are suitable to both your business objectives and data strategy, as well as how to set motivating and measurable KPIs to quantify your impact on the bottom line.
- Discuss best ways for your AI Strategy’s performance to be measured.
- Develop effective KPIs that are consistent with ROI metrics and overall business objectives.
- Understand the correct scope of your KPIs.
- Share positive examples of establishing effective KPIs within your organisation.
Check out the incredible speaker line-up to see who will be joining Domenico.
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