Customer-facing agentic applications (most often chatbots) offer companies opportunities to effectively engage with a much higher percentage of their users, at scale, to identify what those users want, provide a better service and grow customer value. However, the vast majority of gen AI powered applications know nothing about the customer engaging with them, except what that customer has explicitly revealed in the chat thread.

• Discover why this is such a huge, missed opportunity.
• Hear examples of the difference that customer context can make to different agentic applications in different industries.
• Consider an overview of how that can be accomplished in practice, from a technological point of view.