Business & Tech: Kostenoptimierung und Effizienzsteigerung durch GenAI
Early Adoption und Scaling bis hin zu Value Creation und Compliance

24-26 Februar 2025 | H4 Hotel Alexanderplatz Berlin

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Beatriz Ahle

Head of Business Success DAIA (Data AI Automation) Beiersdorf

Beatriz drives digital transformation by unlocking value at the intersection of business strategies, human potential, and technology. In her current role, Beatriz leads Business Success Management for Data, AI and Automation in Beiersdorf IT. Through the agile academy, she also empowers teams with the methods and mindset to innovate and thrive in the digital age.

Beatriz’ experience in FMCG at Procter & Gamble and Beiersdorf includes different functions (digital marketing, media, procurement and IT) in local, regional and global roles. These varied perspectives enable co-creation and strategic partnering. She holds an Industrial Engineering degree from Tecnológico de Monterrey in Mexico and executive education from Stanford and Singularity University on digital transformation.

Agenda Day 3

12:40 PM RT 1: Wie definieren wir den Wert hinter GenAI über die Effizienz hinaus?

Check out the incredible speaker line-up to see who will be joining Beatriz.

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