Main Conference Day 1, Wednesday, 4 December 2024

8:00 am - 8:45 am Registration and Welcome Coffee

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Armand Angeli

Vice-President, Digital Transformation and International Groups, DFCG and Expert
DFCG

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Dr. Rahim Malekshahi

AI Platform Technology Manager
BSH Home Appliances Group

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Eric Joachim Liese

Strategic Advisor and Lead Architect for AI & Data
BSH Home Appliances Group

9:30 am - 10:00 am Generative AI for Europe’s future: Accelerating automation to address labor shortages

Wouter Kokx - Associate Partner, McKinsey
Ferry Grijpink - Partner, McKinsey
  • The Netherlands as a case study for the potential of gen AI to address labor shortages: Exploring how gen AI could help alleviate labor shortages in the Netherlands—a challenge shared by many European countries.
  • The role of Small Medium Enterprises (SME’s) in Europe’s AI ecosystem: Addressing the importance of enabling SMEs to adopt gen AI to unlock economic growth and build resilience, as demonstrated in the Netherlands.
  • Industry sectors with most potential for gen AI automation and support needed to realize that potential
  • Strategic imperatives for European C-Suite: How can we position Europe as a global AI leader.
  • A collaborative approach to AI integration: Emphasizing the need for coordinated efforts at both national and EU levels to foster AI adoption, support workforce transitions, and future-proof Europe’s economy.
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Wouter Kokx

Associate Partner
McKinsey

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Ferry Grijpink

Partner
McKinsey

10:00 am - 10:30 am Generative AI, AI Act compliance, and novel solutions

Dr. Djalel Benbouzid - AI Senior Manager and Trustworthy AI Expert, Volkswagen Group

• Multi-agent LLMs and corporate processes optimisation

• AI Act compliance

• SLM and data confidentiality

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Dr. Djalel Benbouzid

AI Senior Manager and Trustworthy AI Expert
Volkswagen Group

Join a distinguished panel of CIOs and executives as they explore not only the technical complexities of implementing Gen AI but also the essential human aspects that drive success in large organizations. This session will offer a balanced perspective, highlighting both cutting￾edge strategies and the people-centric approaches needed to embed AI at scale. Designed for both Gen AI experts and business leaders, the discussion will provide actionable insights into navigating large-scale AI deployment while empowering your workforce.

• Upskilling and Workforce Training: How can organizations effectively reskill and train employees to harness Gen AI? Explore best practices for continuous learning, digital fluency, and creating a culture of innovation.

• Communication and Change Management: Understand the role of transparent communication in minimizing resistance to AI adoption. Learn how to guide teams  through the cultural and organizational shifts brought by Gen AI technologies.

• Architectural Frameworks: Designing robust, scalable AI systems while fostering collaboration between human experts and AI tools.

• Advanced Integration Techniques: How to integrate Gen AI seamlessly within existing IT infrastructures while ensuring cross-functional collaboration.

• Optimization and Scalability: Techniques to optimize AI models not only for performance but also for human-centered design, ensuring that the technology enhances productivity without overwhelming teams.

• Data Management, Security, and Ethical Considerations: Establishing secure, ethical data management practices, while building trust among employees and ensuring regulatory compliance.

• Human-AI Collaboration: Developing systems where AI augments human creativity and decision-making, rather than replacing human workers, ensuring a smoother transition to AI-powered workflows.


By focusing on both the human and technical elements of AI deployment, this panel will provide a comprehensive roadmap for organizations aiming to leverage Gen AI while empowering their people

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Nico Bitzer

CEO
Bots & People

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Carlos Muñoz Ferrandis

Member of OECD.AI; former Hugging Face Counsel, Co-founder & COO
Alinia AI

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Stiv Sterjo

Smart Analytics & AI Cluster Lead
Google

11:00 am - 11:30 am Coffee Break & Networking

11:30 am - 12:00 pm Tech Insights - Demystifying Generative AI 2.0 Playbook: Blueprint for Intelligent Agents, Mindful Graphs & Beyond

Pooja Bhatia - Data & AI Cloud Solution Architect, Microsoft

e• Gen AI-Driven Innovation: Potential of Gen AI frameworks and tools and their capacity to

 revolutionize industry landscapes

• Agentic RAG: Its distinction from the conventional RAG, integration into existing systems,

 and strategies for deployment

• Multimodal LLMs & SLM: The latest advancements in MLLM. The significant influence of

 smaller models like SLM and Microsoft’s role in reshaping the AI model domain

• GraphRAG: A novel approach that enhances the traditional RAG by incorporating graph-

 based data structures, how it augments the model’s decision-making process and

 various framework

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Pooja Bhatia

Data & AI Cloud Solution Architect
Microsoft

12:00 pm - 12:30 pm Unleashing Generative AI Agents: Exploring their Creative Potential

Donatien Chedom Fotso - AI & ML Team Lead, Deutsche Bank

• Creative capabilities of Generative AI agents and their potential to transform industries

 such as art, design, music, and storytelling

• AI agents can push creative boundaries by generating novel, innovative, and

 unexpected outputs that inspire human creators

• Ethical implications of using Generative AI agents for creative purposes, including issues

 of authorship, intellectual property, and responsible usage

• Emerging trend of human-AI collaboration, where Generative AI agents act as creative

 partners, augmenting human creativity and expanding the realm of possibilities

Donatien Chedom Fotso, AI & ML Team Lead, Deutsche Bank

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Donatien Chedom Fotso

AI & ML Team Lead
Deutsche Bank

Unlock the true potential of AI by bringing it directly to your data. In this webinar, discover how integrating contextual intelligence enhances relevance and delivers deeper insights. Learn why your unique IP is key to sustainable success in generative AI and how aligning

AI with your proprietary data can create a lasting competitive edge. Don’t miss out on strategies to future-proof your AI initiatives—register now!

• AI merely levels the playing field for enterprises

• How they gain sustained value from AI for organizations

• Lots of prototyping going on, what does it take to actually productize AI

• What are some of the new techniques that actually make a difference in relevancy,

preventing hallucinations

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Michel de Ru

Head of Solution Engineer, EMEA
DataStax

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Jurriaan Krielaart

Account Executive, EMEA
DataStax

1:00 pm - 2:00 pm Lunch Break & Networking

Stream A – Tech - Data Modelling and LLMs /SLMs

2:00 pm - 2:30 pm Integrating GenAI with the Data Platform to accelerate development of new use cases
Aleksander Djurka - Head of Data Engineering and Infrastructure, Stellantis
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Aleksander Djurka

Head of Data Engineering and Infrastructure
Stellantis

Stream A – Tech - Data Modelling and LLMs /SLMs

2:30 pm - 3:00 pm Build once, use many: a reusable RAG boilerplate for large organizations
Eric Joachim Liese - Strategic Advisor and Lead Architect for AI & Data, BSH Home Appliances Group
Saif Addin Ellafi - Product Lead, MLOps, Data Engineer, Solutions Architect, BSH Home Appliances Group

Build once, use many: a reusable RAG boilerplate for large organizations

• What is and why do RAG

• Building and Deploying RAG IaaS

• Reusable and customizable components

• Getting and maintaining data for the LLM

• Quick start use case onboarding formula

• Common boilerplate frontend (Streamlit)

• Reusable observability and monitoring

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Eric Joachim Liese

Strategic Advisor and Lead Architect for AI & Data
BSH Home Appliances Group

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Saif Addin Ellafi

Product Lead, MLOps, Data Engineer, Solutions Architect
BSH Home Appliances Group

Stream A – Tech - Data Modelling and LLMs /SLMs

3:00 pm - 3:30 pm Gen AI: How LLMs can revolutionise product innovation execution
Iliana Portugues - VP Innovation Centre Berlin, Siemens Energy

• Exploring LLMs for product portfolio management

• Leveraging LLMs in operational situations to drive

 product and service improvements

• Improving manufacturing through the use of AI

 tools

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Iliana Portugues

VP Innovation Centre Berlin
Siemens Energy

Stream A – Tech - Data Modelling and LLMs /SLMs

3:30 pm - 4:00 pm Tiny but Mighty: The Power of Smol Language Models
Elie Bakouch - AI Research Engineer, Hugging Face

• Smol LMs are ideal for today’s applications, delivering efficiency without the complexity of massive models; for example, handling routine tasks like summarizing emails or generating quick responses doesn’t require the power of GPT-4.

• Smaller models offer faster processing times and lower costs, making them ideal for edge devices and real-time applications. They also reduce energy consumption and enable on-device operation, enhancing privacy.

• There are ways to enhance these models for better performance, and they’re far more accessible for individual developers and small businesses compared to larger models.

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Elie Bakouch

AI Research Engineer
Hugging Face

Stream B - Use Cases

2:00 pm - 2:30 pm Small GenAI models delivering big business results. How we conceptualized, tested, and developed a POC with Llama 3.1 for a AI tool that allows marketing teams spot trends
Dino Metaxas - Chief Digital & Marketing Officer, L’Oréal
Tomasz Chyrchel - AI & Innovation Expert, L’Oréal

• From idea to action - how to develop an AI-related idea into a workable business solution? Here we want to show how different stakeholders were engaged from the scratch, to ensure smooth business implementation

• From action to proof of concept - how to spend as little as possible on testing what the technology can deliver -  building simple POC with AI Agents

• From mid to big - how to scale AI solutions to ensure best ROI and effective impact across all stakeholders included

• AI Act and GDPR - how to manage regulatory challenges in projects utilizing AI technology

• Small models as foundation for sustainable AI development

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Dino Metaxas

Chief Digital & Marketing Officer
L’Oréal

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Tomasz Chyrchel

AI & Innovation Expert
L’Oréal

Stream B - Use Cases

2:30 pm - 3:00 pm Creating AI-Augmented Patient Education Materials
Dimitri Metzger - Digital, Data & IT Business Partner for Development & Medical Units & AI, Merck

• Data analysis of patient needs and real language

 used in specific disease areas

• Develop a Gen AI based solution that leverages

 insights and can cross check patient education

 drafts and advise on better language

• Next step: let solution create customized material

 from scratch

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Dimitri Metzger

Digital, Data & IT Business Partner for Development & Medical Units & AI
Merck

Stream B - Use Cases

3:00 pm - 3:30 pm GenAI for Capital Markets: Are Chat Bots and Smart Summaries the only solutions?
Dieter Konrad - Expert Capital Market Data Science, Union Investment

GenAI for Capital Markets: Are Chat Bots and Smart

Summaries the only solutions?

• The future of Chat Bots for supporting capital

 market research and portfolio construction

• Do Smart Summaries really help the professional

 analyst?

• Is there any potential for more use cases with

 GenAI?

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Dieter Konrad

Expert Capital Market Data Science
Union Investment

Stream B - Use Cases

3:30 pm - 4:00 pm What pitfalls to avoid when creating Gen AI supported self service Business Intelligence
Kazik Surala - Head of Data Governance & Analytics- Poland, Phillip Morris International

• What is the current art-of-the-possible with regards to Gen AI BI (what it can do and what it’s still missing)

• What are the most often encountered problems when Gen AI BI is introduced in the organization

• How to mitigate possible risks, biases and other challanges that you will encounte

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Kazik Surala

Head of Data Governance & Analytics- Poland
Phillip Morris International

Stream C- Responsible Gen AI, Legal and Ethical Considerations

2:00 pm - 2:30 pm Responsible AI in aviation
Sergei Bobrovskyi - AI Expert, Airbus

• Ethics and AI in aviation

• Harnessing the potential of AI while prioritizing

 responsibility

• Ethics by design approaches

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Sergei Bobrovskyi

AI Expert
Airbus

Stream C- Responsible Gen AI, Legal and Ethical Considerations

2:30 pm - 3:00 pm AI in Legal - Opportunities, Challenges, and Misconceptions
David Malkinson - Senior Managing Director Digital Transformation, Morae Global
Rico Burnett - Managing Director & Head of Innovation, Morae Global

• Why GenAI is a Big Deal in Legal: How AI is transforming legal work and where it’s making the biggest impact.

• The Legal-Specific Challenges: Why legal processes pose unique hurdles for GenAI.

• What’s Working (and What’s Not): Real examples of GenAI success in legal, and where it’s falling short

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David Malkinson

Senior Managing Director Digital Transformation
Morae Global

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Rico Burnett

Managing Director & Head of Innovation
Morae Global

Stream C- Responsible Gen AI, Legal and Ethical Considerations

3:00 pm - 3:30 pm Deepfakes in the Era of Personalised Truth: Opportunities and Threats
Anna Hovsepyan - Visiting Lecturer, King’s College London

• Understanding Deepfakes: Overview of the technology behind deepfakes, including how they are created and the role of Generative AI in their development.

• The Dual Impact on Society: Examination of how deepfakes are reshaping societal perceptions, from influencing public opinion to the risks of misinformation and identity theft.

• Business Implications: Analysis of both the risks and opportunities for businesses, including the threat and the potential for innovative marketing strategies.

• Ethical and Legal Considerations: Exploration of the ethical dilemmas posed by deepfakes, alongside current and emerging legal frameworks designed to combat malicious uses of deepfakes.

• The Future of Trust: Discussion on the long-term implications of deepfakes for the future of trust in digital content, and how society can navigate the balance between innovation and security

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Anna Hovsepyan

Visiting Lecturer
King’s College London

Stream C- Responsible Gen AI, Legal and Ethical Considerations

3:30 pm - 4:00 pm Cyber Security: Minimizing Cyber Security Risks of Generative AI Through Effective Governance

• Introduction to Generative AI for Cyber Security

• Using AI for Threat Detection

• Implementation of Security Measures

• Enhancement: Which Tools Support It?


Reserved for Partner

4:00 pm - 4:30 pm Coffee Break & Networking

Stream D - Operating Models and Scalability

4:30 pm - 5:00 pm Developing ‘NewcrossGPT’ to Drive Operational Efficiency
Robert Chilvers - Chief Data & AI Officer, Newcross Healthcare

Robert recently joined Newcross to help the business maintain it’s competitive advantage in the age of AI. His first project has been to leverage Generative AI to increase the operational efficiency of the business and effectiveness of its people. In this session Robert will cover:

• Developing a ‘NewcrossGPT’ to enable staff to leverage Generative AI capabilities with internal data and IP

• Creating unique contexts for each team, such as sales, marketing and engineering, to enhance the effectiveness

• The method for deciding what data to train the model on and the governance structures around data access

• Ensuring that data used in the system is both secure and not ending up in OpenAI’s data set

• Taking an agile approach to technology implementation – move quickly and avoid investing too much in any single system given the pace of change

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Robert Chilvers

Chief Data & AI Officer
Newcross Healthcare

Stream D - Operating Models and Scalability

5:00 pm - 5:30 pm Scaling your AI agent workflows in production
Dr. Egor Kraev - Head of AI, Wise

• Putting together a promising-looking prototype of multi-agent AI functionality on a local machine is easy, especially if you use one of the popular frameworks, such as LangChain or LllamaIndex. But how do you deploy and scale it in production? Do you need to use the corresponding framework’s paid offerings, such as LangServe and LangSmith?

• This talk will argue that AI agent orchestration is just a special case of distributed and event-driven workflows, which have been around for a long time. We will show how, for example, LlamaIndex’s Workflows semantics can be mostly replicated with Faust and Kafka; and briefly go over the many open source alternatives to LangSmith.

• Finally, we will describe the way Wise is going about productionizing and scaling its LLM workflows using Ray, a generic Python scalability framework.

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Dr. Egor Kraev

Head of AI
Wise

Stream B - Use Cases

4:30 pm - 5:00 pm GenAI Journey @ Lufthansa Group
Ömer Adıgüzel - Technical Lead Generative AI, Lufthansa Group

• Explore the complete journey of Generative AI development, from ideation to production.

• Discover impactful use cases and learn best practices for implementing Generative AI

 solutions.

• Understand strategies for leveraging shared services to enhance AI capabilities and efficiency

• Learn about Red Teaming methodologies to proactively identify and mitigate vulnerabilities in

 AI systems.

• Delve into the critical aspects of AI security to protect your AI systems from threats.

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Ömer Adıgüzel

Technical Lead Generative AI
Lufthansa Group

Stream B - Use Cases

5:00 pm - 5:30 pm Beyond chat bots – next big thing in Telco?
Joachim Stegmann - Chapter Team Lead Artificial Intelligence & Data Science, Deutsche Telekom AG, Innovation Hub
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Joachim Stegmann

Chapter Team Lead Artificial Intelligence & Data Science
Deutsche Telekom AG, Innovation Hub

Stream E - Gen AI’s impact on the future of work and beyond

4:30 pm - 5:00 pm The AI Paradox: Reshaping Humanity’s Future Beyond Our Imagination
Stiv Sterjo - Smart Analytics & AI Cluster Lead, Google

This thought-provoking talk explores the unexpected ways AI is transforming our world, challenging our preconceptions

about the future of work, personal relationships, and human capabilities. Through interactive discussions and real-world

examples, we’ll delve into the paradoxical nature of AI’s impact on society and business.

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Stiv Sterjo

Smart Analytics & AI Cluster Lead
Google

Stream E - Gen AI’s impact on the future of work and beyond

5:00 pm - 5:30 pm Transforming the ways of working: The Role of Generative AI in Driving Efficiency and Quality
Dr. Guille Lorbada - Head of New Ways of Working, Repsol

• Evaluating Copilot M365: Investigating how Microsoft’s generative AI tool, Copilot M365, influences efficiency, quality, and employee experience within Repsol.

• Experimental Study: A four-month research with 550 participants, using pre and post-test design, practical experiments, surveys, focus groups, and interviews to measure the impact.

• Key Findings: Results show a weekly time saving of 121 minutes, a 16% increase in quality of deliverables, and a significant positive impact on employee satisfaction and productivity

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Dr. Guille Lorbada

Head of New Ways of Working
Repsol

5:30 pm - 7:00 pm Workshop E: How to Scale Automation through Data Integration, GenAI and AI Agents:

Christian Hartmann - Founder, beyondbots
Sebastian Nerz - CTO, beyondbots

• Pre-requisites to Scale: How to implement an effective AI-driven automation blueprint.

• Data Integration: Solution patterns for data integration to provide required backend data to (Gen)AI.

• Vendor Strategy & AI Architecture: Beyond hyperscalers, ensuring business and IT composability for LLMs.

• Human-AI Collaboration: Enhancing collaboration between the workforce and AI Agents for better decision-making and productivity.

• AI Agents: Implementing, orchestrating, and maintaining the concept of AI Agents.

• Extending the Developer Base: Can business users effectively build process automations

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Christian Hartmann

Founder
beyondbots

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Sebastian Nerz

CTO
beyondbots

7:00 pm - 7:00 pm Chairperson’s closing remarks and end of conference day 1

Armand Angeli - Vice-President, Digital Transformation and International Groups, DFCG and Expert, DFCG
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Armand Angeli

Vice-President, Digital Transformation and International Groups, DFCG and Expert
DFCG

7:00 pm - 8:30 pm EVENING EVENT