Business Cases & Tech: Transition from POCs
to robust, enterprise-wide applications that deliver real value and ROI
03 - 05 December, 2024
| Sheraton Amsterdam Airport Hotel and Conference Center; Amsterdam, The Netherlands
Main Conference Day 2, Wednesday, 5 December 2024
8:15 am - 8:45 am
Registration and Welcome Coffee
8:45 am - 9:00 am
Chairperson’s introduction
Armand Angeli -
Vice-President, Digital Transformation and International Groups, DFCG and Expert,
DFCG
Armand Angeli, Vice President International & Digital Transformation Groups, DFCG, Room Universe
Armand Angeli
Vice-President, Digital Transformation and International Groups, DFCG and ExpertDFCG
9:00 am - 9:30 am
Rethinking AI and its impact on Business and Humanity
Daniel Hulme -
Chief AI Officer,
WPP
Daniel Hulme, Chief AI Officer, WPP, Room Universe
• In a world where many believe access to more and more data will lead to ever better decision-making, we’ll look at what AI really is - Identifying the current and future challenges and opportunities for emerging technologies
• New framework for thinking about AI, and discussion on how organisations can practically adopt these technologies and avoid being seduced by the hype
• Whilst these technologies are incredible at creating growth and streamlining operations, for companies to stay innovative they need to also use AI to unlock the creative capacity of their workforce.
• Macro impact these technologies may have on business and humanity over the coming decades
9:30 am - 10:00 am
Keynote Technology Panel: Generative AI Industry and Technology Trends: Exploring the Future Outlook
Sonika Kapil -
AI & App Chief Architect,
Microsoft
Daniel Hulme - Chief AI Officer, WPP
Carlos Muñoz Ferrandis - Member of OECD.AI; former Hugging Face Counsel, Co-founder & COO, Alinia AI
Sonika Kapil, AI & AI App Chief Architect, Microsoft, Daniel Hulme, Chief AI Officer, WPP, Carlos Muños Ferrandis Co-founder & COO, Alinia, Room Universe
This panel discussion dives into the latest industry and technology trends in Generative AI and provides insights into the outlook of this rapidly evolving field. Experts will discuss advancements, challenges, and potential applications of Generative AI, offering valuable perspectives on its impact across various sectors and the exciting possibilities that lie ahead.
• Examining the current state of the Generative AI industry, including recent technological advancements, breakthroughs, and emerging trends
• How to navigate all tools and offerings? How to categorize different tools?
• How can we keep pace with new platforms and technologies?
• Conscious AI depends on computing capacity – What is next needed from technology view - Quantum Computing
Carlos Muñoz Ferrandis
Member of OECD.AI; former Hugging Face Counsel, Co-founder & COOAlinia AI
10:00 am - 10:30 am
Democratizing AI: Can Gen AI Break Barriers?
Cristina Duta -
Director of Intelligent Automation,
AECOM
Cristina Duta, Director of Intelligent Automation, Aecom, Room Universe
• Understand the role of low-code/no-code tools in lowering barriers to AI adoption
• Analyze the implications for industries traditionally slow to adopt AI
• Review case studies showcasing innovative applications of these tools
• Explore the challenges and opportunities in the democratization of AI
10:30 am - 11:00 am
Coffee Break & Networking
11:00 am - 11:30 am
From Data to Innovation: Unlocking the Power of AI in the Modern Workplace
Virginie Lange -
Chief Datascience Officer,
Floa
Didier Lacrampe - Data Engineer, Floa
Virginie Lange, Chief Datascience Officer, Floa and Didier Lacrampe, Data Engineer, Floa, Room Universe
• Key steps and best practices for integrating all AI int organizational workflows.
• But also discuss the potential pitfalls and strategies to mitigate risks associated with AI deployment.
• Discover GenAI with human potential enhancement : the positive impact of GenAI on teams and professionals.
• Case Studies: GenAI in HR Onboarding for better access to information; and GenAI to enrich Customer Service data for transferring loan claims
11:30 am - 12:00 pm
Gen AI in healthcare: hallucinations or reality?
Milan Petkovic -
Head of AI & Data Science, Connected Care,
Philips
Milan Petkovic, Head of AI & Data Science, Connected Care, Philips, Room Universe
• Developments in GenAI
• Trends in healthcare and potential of GenAI-powered innovation
• Example GenAI applications
• Challenges and way forward
Round table discussions: Choose one of the following round tables an discuss in smaller groups with your peers
Round table discussions
12:00 pm - 1:00 pm
Roundtable B: LLM vs. SLM – when to choose what?
Donatien Chedom Fotso -
Head of Applied AI - CB Data Science CoE,
Deutsche Bank
Donatien Chedom Fotso, Head of Applied AI - CB Data Science CoE, Deutsche Bank
12:00 pm - 1:00 pm
Roundtable C: Unlocking generative AI’s Potential for European SMEs: Practical steps and strategic collaboration
Ashley van Heteren -
Partner,
QuantumBlack, AI by McKinsey
Ferry Grijpink - Partner, McKinsey & Company
Wouter Kokx - Associate Partner, McKinsey & Company
Ferry Grijpink - Partner, McKinsey & Company
Wouter Kokx - Associate Partner, McKinsey & Company
Ferry Grijpink, Wouter Kokx & Ashley van Heteren, Partner, QuantumBlack, AI by McKinsey
This exclusive roundtable invites a select group of leaders to discuss actionable strategies for accelerating gen AI adoption among Europe’s SMEs, using the Netherlands as a key example. Building on the keynote insights, this session will dive into the practical challenges and opportunities for smaller businesses, including addressing labor shortages, driving productivity, and the essential role of cross-border collaboration. Participants will explore ways to create a supportive environment through policy, investment, and training, setting the foundation for gen AI-driven growth and resilience across Europe.
1:00 pm - 2:15 pm
Lunch Break & Networking
Stream A - Conversational AI Room Universe
2:15 pm - 2:45 pm Next Level Customer Interaction: Exploiting the Power of Gen AI for Telefónica’s Customer Service Bot Aura Tina Rahman - Chief Product Owner Conversational AI (Voice and Chatbots), TelefonicaTina Rahman, Product Owner Conversational AI, Telefónica Germany, Room Universe
- General:
- Conversational AI evolution at Telefonica and its vision
- Performance KPIs of the actual solution
- Organisational Set Up and its challenges.
- POC LLM:
- Tech Set-Up: Retrieval Augmented Generation (RAG); Orchestration: Interplay NLU feat. LLM
- Learnings and way forward
Stream A - Conversational AI Room Universe
2:45 pm - 3:15 pm Living tissue over metal endoskeleton – how to turn AI from Terminator to WALL-E Transforming company culture and reskill data and analytics staff Gabor Harsanyi - Head of M&CR Data Office, EricssonGabor Harsanyi, Head of M&CR Data Office, Ericsson, Room Universe
• ‘Ooh, ah’ – that’s how it always starts. But then later there’s running and screaming. – how to cope with the transition of company culture from the overwhelming enthusiasm and beat the fear
• 10 years ago, data scientist was the sexiest job of the century. Then Gen AI arrived – the changing demand for specific skillsets
• The AI foundation team: workstream, taskforce, agency, and community – which works well in the AI change management
• Everyone is in the ‘FoMo’ but who should really be there? – establishing and building teams to kick-off AI strategy
Stream B - Use Cases and the narrative for AI Room Jupiter
2:15 pm - 2:45 pm Unlocking the Future: Harnessing Generative AI to Transform Pharmaceutical Innovation Jonathan Crowther - Head, Predictive Analysis, PfizerJonathan Crowther, Head of Predictive Analytics, Pfizer, Room Jupiter
• Potential for efficiency and cost reduction
• Dealing with data silos, regulatory compliance, and workforce readiness
• Transformative capabilities of Generative AI and realities of its adoption
• Best practices for effective integration to harness its full potential for healthcare
innovation
3:20 pm - 3:50 pm
Reinventing your company with Generative AI
Felipe Augusto Chies -
Head of Generative AI & ML GTM - Europe North,
Amazon Web Services
Felipe Augusto Chies, Head of Generative AI & ML GTM - Europe North Amazon Web Services, Room Universe
From startups to enterprises, organizations of all sizes are getting started with generative AI. They want to capitalize on this new technology and translate the momentum from betas, prototypes, and demos to real-world innovations and productivity gains. With enterprise-grade security and privacy, leading foundation models, a data-first approach, and the most performant, low-cost infrastructure, AWS is trusted to deliver generative AI-fueled innovation. In this session, learn how new generative AI services and capabilities can help deliver business value across key use cases to enhance employee productivity, improve customer engagement, and build new, differentiated experiences.
3:50 pm - 4:20 pm
Panel Discussion: Limitations of Generative AI – Dos and Don’ts
Pooja Bhatia -
Data & AI Cloud Solution Architect,
Microsoft
Jonathan Crowther - Head, Predictive Analysis, Pfizer
Pooja Bhatia, Data & AI Cloud Solution Architect, Microsoft, Jonathan Crowther, Head of Predictive Analytics, Pfizer, Room Universe
This panel discussion aims to provide a comprehensive exploration of the limitations of generative AI (Gen AI) technology, focusing on the ethical, technical, and practical aspects. Industry experts will share insights, best practices, and cautionary tales to help attendees navigate the complex landscape of generative AI.
• Technical limitations of generative AI: Computational power and resource limitations,
challenges in model accuracy and reliability
• Best practices for responsible development and deployment
• Common pitfalls and mistakes to avoid
4:20 pm - 4:20 pm
Chairperson’s closing remarks and end of Conference
Room Universe
