Business Cases & Tech: Transition from POCs
to robust, enterprise-wide applications that deliver real value and ROI

03 - 05 December, 2024 | Sheraton Amsterdam Airport Hotel and Conference Center; Amsterdam, The Netherlands

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Anna Hovsepyan

Visiting Lecturer King’s College London

Anna Hovsepyan is an academic and researcher currently serving as a Visiting Lecturer at King's College London, where she co-directed and lectured on the module on 'AI, Law, and Society'. She also was a visiting lecturer for the ‘Global Digital Enforcement of IP and Cybersecurity’. Anna's educational strategies incorporate hard case studies and a modernised approach to both teaching and assessment, preparing students to handle the complexities introduced by emerging technologies. Her scholarly journey is marked by a deep personal commitment to understanding AI's implications on democracy and the rule of law, shaped by her observations of technology's role in social dynamics. These experiences have fuelled her recent PhD research at King's College London, culminating in her thesis, 'Deepfakes in the Era of Personalised Truth: Threats to Democracy and the Rule of Law.' Her work critically examines the destabilising effects of deepfake technology on truth, justice, and democratic institutions, proposing a multifaceted approach to mitigate these risks.

Main Conference Day 1, Wednesday, 4 December 2024

3:00 PM Deepfakes in the Era of Personalised Truth: Opportunities and Threats

Anna Hovsepyan, Visiting Lecturer, King’s College London, Room Universe

Understanding Deepfakes: Overview of the technology behind deepfakes, including how they are created and the role of Generative AI in their development.
The Dual Impact on Society: Examination of how deepfakes are reshaping societal perceptions, from influencing public opinion to the risks of misinformation and identity theft.
Business Implications: Analysis of both the risks and opportunities for businesses, including the threat and the potential for innovative marketing strategies.
Ethical and Legal Considerations: Exploration of the ethical dilemmas posed by deepfakes, alongside current and emerging legal frameworks designed to combat malicious uses of deepfakes.
The Future of Trust: Discussion on the long-term implications of deepfakes for the future of trust in digital content, and how society can navigate the balance between innovation and security

Check out the incredible speaker line-up to see who will be joining Anna.

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