Ashley van Heteren

Partner QuantumBlack, AI by McKinsey

Ashley van Heteren is a Partner with McKinsey QuantumBlack (AI by McKinsey), and leads the Life Sciences Practice in the Benelux. Ashley has led multiple AI transformations globally, primarily with life sciences companies, including recent innovations in gen AI to automate marketing and medical content operations. She is co-founder of McKinsey’s Noble Intelligence initiative, using AI (and gen AI) to improve society, particularly by addressing the United Nations’ Sustainable Development Goals. 

Main Conference Day 2, Wednesday, 5 December 2024

12:00 PM Roundtable C: Unlocking generative AI’s Potential for European SMEs: Practical steps and strategic collaboration

Ashley van Heteren, Partner, QuantumBlack, AI by McKinsey

This exclusive roundtable invites a select group of leaders to discuss actionable strategies for accelerating gen AI adoption among Europe’s SMEs, using the Netherlands as a key example. Building on the keynote insights, this session will dive into the practical challenges and opportunities for smaller businesses, including addressing labor shortages, driving productivity, and the essential role of cross-border collaboration. Participants will explore ways to create a supportive environment through policy, investment, and training, setting the foundation for gen AI-driven growth and resilience across Europe.

Check out the incredible speaker line-up to see who will be joining Ashley.

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IQPC Gesellschaft für Management Konferenzen mbH
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Telefonnummer: 030 52001534
Email Adresse: info@iqpc.de
Registereintragungen: Amtsgericht Charlottenburg HRB 76720
Umsatzsteuer- Indentifikationsnummer DE210454451
Geschäftsführung: Torben Haagh, Richard A. Worden, Michael R. Worden