Join this session to dissect the multifaceted applications of Generative AI in marketing. Helping you to find the low hanging fruit across your workflows to save you time and money:

• Further your understanding of the breadth of Generative AI applications, from hyperpersonalisation at scale to creative outputs, from ABM innovation to semantic pipeline analysis
• Uncovering insights and patterns in your customer data to make informed decisions
• Reducing the burden of ‘low value’ repetitive tasks across your workflow
• How do you identify the most beneficial use cases for your organisation that align with your strategic business objectives?
• Finding the right metrics to measure and assess the effectiveness and ROI of your Generative AI initiatives

Chanuki Illushka

Head of Data Science
Zoopla

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Anna Gill

Marketing Analytics Director
Mars

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Dive into the vortex where AI meets marketing at the crossroads of innovation and upheaval. “AI Evolution: Marketing’s Brave New World or Final Frontier?” isn’t just a session; it’s a journey to the edge of tomorrow. As AI tools reshape the landscape with their disruptive prowess, we’re standing on the precipice of a new era. Will marketers harness these digital titans to pioneer uncharted territories, or will they be eclipsed by the relentless march of machine intelligence? This isn’t your typical marketing spiel; it’s a call to arms, a challenge to redefine the boundaries of creativity, strategy, and survival in the AI-dominated decade ahead. Be ready to question everything you know about engagement, storytelling, and connection. The future is now, and it’s wild.

Matthew Blakemore

AI Strategist, Creative Industries
AI Caramba!

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Generative AI has a unique power to augment and enhance creativity. Experience firsthand the future of content creation, where creativity and technology unite:

• Redefining creativity with Generative AI as your co-pilot
• Pushing the boundaries of creativity in copywriting, graphic design, video production, and beyond
• Navigating the hurdles of adopting Generative AI in content creation, from ensuring brand voice consistency to addressing copyright concerns
• Augmenting your content strategy with better testing, tracking, translation, localisation and more
• Looking ahead at the future landscape of content creation shaped by Generative AI and what it means for marketers, creatives, and businesses

Helen Bellringer

Associate Creative Director Digital
Imagination

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Holly McKinlay

Director Strategic Communications & Brand
WWF

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Sabrina Godden-Tuma

Global Creative Director
Vodafone

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David Granger

Content Director
Cinch

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In an era where AI’s capabilities are skyrocketing, “Synergy or Substitution?” explores how AI is reshaping the marketing landscape, not as a tool of displacement but as a partner in innovation and creativity. This talk will explore how LLM’s and AI Agents can become your most reliable teammates — assuming you know how to onboard them.

• Explore cutting-edge strategies for integrating AI into your team.
• Tailor its learning to your brand’s unique voice and leverage its analytical prowess to outpace competitors.
• End-to-End Service Revolution with AI: Explore how AI transforms the entire marketing pipeline - from research to content creation.
• What’s on the horizon for the future of marketing with AI - upcoming trends, evolving technologies and anticipated consumer behaviours?
• Is the statement “AI won’t replace you, but someone using it will” just wishful thinking? Discover how to ensure you’re on the winning side of this evolution

Fergus Dyer-Smith

CEO - Founder
Wooshii

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Join Matt Cosad, Head of Data & Analytics for The Kraft Heinz Company and Co-Lead for their in-house creative agency “The Kitchen”, to explore lessons learned from their Generative AI use cases. Matt and the team were quick to experiment with these new tools to uncover value and new opportunities for efficiencies and during this session he’ll share what they’ve learned along the way; the good, the bad and the confusing.

• Identifying the right use cases for Generative AI to solve problems for your enterprise
• Working with data science and prompt-engineering to finetune models in-house
• Understanding challenges and concerns with brand identity across Generative produced content & creative assets
• Examining time expenditure and cost in pre and post production
• Impact of Generative AI for organisational change and your team design

Matt Cosad

Head of Data & Analytics
Kraft Heinz

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• Beyond media, generative AI and its many capabilities have led some to ask: where is this all heading? No one can predict the future, but we can draw on the work of experts in the field for clues – Max Tegmark, Kevin Kelly, Nick Bostrom, Jaron Lanier – about how AI’s integration into society might unfold, and what that means for consumers. We’re going to illustrate 5 likely outcomes of AI’s future impact on consumers and brands, using 5 popular sci-fi films as a common reference point. And we’re going to rank their likelihood on a scale: Highly Unlikely > Unlikely > Even Chance > Likely > Highly Likely. This is a tour of AI’s possible endgame - and what brands can do to prepare.

Phil Rowley

Head of Futures
Omnicom Media Group

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As the volume of content continues to surge, so does the complexity of managing, curating, and delivering it effectively. In this session we look at how Generative AI can serve as a transformative solution for creatives and enterprises looking to bring more of their creativity in-house. Understand the overwhelming content demands in the digital age and the challenges it poses to marketing teams.

• Identifying where Generative AI can serve you best in your content creation & ideation journeys
• Explore how augmenting your CRM with Generative AI can power hyper-personalized content experiences and create 1-1 engagement with your customers
• Learn how AI-driven insights are helping marketers refine their content strategies, resulting in better performance and ROI.
• Localising content efficiently through Generative tools
• Looking at the future of Voice-driven experiences and what this means for marketers.

Swagat Choudhury

Global Director - Perfect Store Online
Mars Wrigley

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UK nature is in crisis. We are in the top 10% of the most nature depleted countries in the world: a quarter of all our mammals are at risk of extinction; over the last 50 years we’ve lost 38 million birds from our skies; 97% of our wildflower meadows have disappeared since the 1930s; and 92% of the UK’s seagrass

meadows, which can absorb carbon more efficiently than tropical rainforests, have been lost in the last century. If harmful activities are left unchecked, the situation will only deteriorate further.

This session will explore how WWF Head of Strategic Communications and Brand, Holly McKinlay, used generative AI to create a their “Future Of Nature” campaign, depicting a vision of the future of nature, both positive and negative. Join this discussion to learn how AI can be used to raise awareness and inspire people to take action.

• Creating an imagined version of the future for conservationism using prompt engineering and statistical data
• Increasing your creative efficiencies by creating 1000s of images quickly and effectively
• Emphasising AI as a complementary tool for human creativity, not a replacement
• Exploring key considerations from DEI concerns to copyright and legal challenges to ensure your campaign is watertight
• A brief look at how WWF is using Generative AI beyond creativity in broader conservation efforts

Holly McKinlay

Director Strategic Communications & Brand
WWF

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