Generative AI for Marketing 2024 Workshops: Monday, 26 February 2024

Generative AI for Marketing 2024 Workshops

9:00 am - 11:00 am Workshop A: Generative AI 101 – Introduction to the Fundamentals

Martin Musiol - Generative AI Expert, GenerativeaI.net

While the hype around Generative AI means the business community is now aware of the technology, many people are still relative beginners to generative AI as it is a relatively new and rapidly evolving field with complex concepts and a variety of technical approaches. With that in

mind, this workshop will explore the underlying principles of generative AI models and learn how to design and implement them for a variety of applications. Participants in this workshop will:

  • Understand potential applications - get to know the broad spectrum of Generative AI applications and possibilities e.g. 3D object generation, interactive image generation, and text generation
  • Gain an overview of the current technology landscape – understand the tools you can leverage immediately
  • Identify the best use cases for Generative AI – learn where you can apply the technology to best effect
  • Discuss how to Improve datasets and models – understand the data requirements and how yours can be augmented to best effect
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Martin Musiol

Generative AI Expert
GenerativeaI.net

11:00 am - 1:00 pm Workshop B: Prompt Engineering - Building Better AI Models through Effective Language Guidance

Mike Taylor - Expert, Prompt Engineering

This workshop will introduce attendees to the key concepts and techniques of prompt engineering, which is the practice of crafting effective language guidance to improve the performance of AI models. By attending this workshop, you will gain a deep understanding of the importance of prompt engineering and learn how to design and implement effective prompts to optimise your AI models. Specifically, attendees will:

  • Understand the basics of prompt engineering and its role in building better AI models
  • Learn best practices for crafting high-quality prompts that can guide your models towards better performance
  • Gain hands-on experience designing and implementing effective prompts for a variety of AI applications
  • Explore advanced techniques for optimising prompts to improve model accuracy and efficiency
  • Get expert advice and feedback on their prompt engineering skills and techniques from experienced practitioners in the field.


By the end of this workshop, you will be equipped with the skills and knowledge to design and implement effective prompts for your AI models, and to drive better results

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Mike Taylor

Expert
Prompt Engineering

1:00 pm - 2:00 pm Networking Lunch

2:00 pm - 4:00 pm Workshop C: MidJourney Masterclass – Augment Your Creative Thinking with Text-To-Image Capabilities

Darien Davis - Generative AI Creative Specialist & Consultant, Nextelligence

This hands-on workshop will provide attendees with the skills and knowledge they need to unlock the power of Midjourney AI art generation. Midjourney is an innovative text-to-image AI that can generate stunning visuals from text prompts.


In this session, attendees will learn how to:

  • Craft and finetune prompts to produce high-quality AI art
  • Utilise advanced features like image stitching and outpainting
  • Iterate on generations to refine images
  • Integrate Midjourney creations into design projects
  • Consider ethical implications of AI art generation


Whether you’re a designer, artist, or just AI-curious, this workshop will equip you with the skills to unleash your creativity with Midjourney. Attendees are encouraged to bring laptops to follow along with hands-on demonstrations. No prior experience with Midjourney necessary.

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Darien Davis

Generative AI Creative Specialist & Consultant
Nextelligence