Generative AI for Marketing 2024 Workshops
While the hype around Generative AI means the business community is now aware of the technology, many people are still relative beginners to generative AI as it is a relatively new and rapidly evolving field with complex concepts and a variety of technical approaches. With that in
mind, this workshop will explore the underlying principles of generative AI models and learn how to design and implement them for a variety of applications. Participants in this workshop will:
This workshop will introduce attendees to the key concepts and techniques of prompt engineering, which is the practice of crafting effective language guidance to improve the performance of AI models. By attending this workshop, you will gain a deep understanding of the importance of prompt engineering and learn how to design and implement effective prompts to optimise your AI models. Specifically, attendees will:
By the end of this workshop, you will be equipped with the skills and knowledge to design and implement effective prompts for your AI models, and to drive better results
This hands-on workshop will provide attendees with the skills and knowledge they need to unlock the power of Midjourney AI art generation. Midjourney is an innovative text-to-image AI that can generate stunning visuals from text prompts.
In this session, attendees will learn how to:
Whether you’re a designer, artist, or just AI-curious, this workshop will equip you with the skills to unleash your creativity with Midjourney. Attendees are encouraged to bring laptops to follow along with hands-on demonstrations. No prior experience with Midjourney necessary.