8 Generative AI tools for marketers

Generative AI tools are revolutionising the world of marketing, allowing marketers to create personalised content at scale more efficiently than ever before. According to a recent study by Salesforce that surveyed 1,000 marketers, over half (51%) of marketing professionals are already using generative AI, and an additional 22% plan to incorporate it in the near future. This means that a whopping three-quarters of all marketers will soon be taking advantage of the technology.

If you haven't already, now is the time to consider adding generative AI to your marketing and content production strategy. Otherwise, you risk falling behind in the ever-evolving digital landscape.

However, it's crucial to choose the right generative AI tool. CHAT-GPT, GPT-4 and DALL-E are all well-known generative AI tools, but there are other options that are perfect for marketers. This article breaks down 8 highly effective generative AI tools that you might not have on your radar, with each one aimed at a specific use case, such as copy and content writing, SEO, graphic design, video production, collaboration and social media.

On the rise of generative AI, we spoke to Darien Davis, Generative AI Creative Specialist & Consultant at Nextelligence:

“Generative AI is a force multiplier from a variety of perspectives, but with regard to streamlining and optimising content creation processes, none more so than from volumetric and qualitative standpoints. With the right approaches, teams can operate across more projects at speed whilst maintaining (and even raising the bar on) quality."

“From design perspectives, teams can generate commercial ready assets that would previously have required more time, more quickly, in an ideal sense freeing them up to have more freedom in terms of idea exploration which in turn can propel concept and content execution.”

Join Darrien and numerous other experts in generative AI at the upcoming Generative AI for Marketing Summit. Stay ahead of the curve and receive the latest updates by registering for the event today.

Phrasee

Who is for? Marketeers aiming to create compelling copy and marketing language across all touchpoints.

An enterprise-level solution, Phrasee combines natural language generation and deep learning algorithms to produce AI generated marketing copy that sounds human-like and aligns with your brand's style.

Phrasee is a powerful tool that combines historical data and language patterns to optimise marketing copy such as email subject lines, social media copy, product descriptions, web copy, and online advertisements. Additionally, it offers various features to help marketers test and improve conversion rates. The tool also comes with brand controls to ensure that all AI generated content is impactful and aligns with the brand's voice, including controls for punctuation, stylistic flourishes, and even emojis.

One of the fantastic features of Phrasee is its performance prediction capabilities. After submitting a prompt, you'll receive several AI-generated content pieces to choose from, all of which match your brand. Additionally, Phrasee has a click-rate leaderboard that learns and adapts content in real-time, giving insight into how different variations of the same content will engage with different audiences.

Key Benefits

● Generate high performing marketing copy with brand controls

● Experimentation features to find the best performing content

● Strong suite of insight and analytics tools

Learn more: Navigating the Generative AI Marketing Revolution How to Implement Generative AI in Your Marketing Strategy

Jasper.ai

Who is for? Marketing teams who want to work closely together and elevate their campaigns by incorporating AI and text-based generated content.

Jasper.ai is an AI tool designed to generate marketing materials, including product descriptions, advertising copy, and social media posts across campaigns. It offers text and image AI generation, Grammarly integration, revision history, plagiarism checker, brand voice customisation, and AI content generation templates. Jasper.ai also has a knowledge base where users can upload brand controls, style guides, and product catalogues to teach the AI about the business.

Jasper.ai’s core features include a suite of analytics and insights tools that help improve content performance, AI-generated imagery, and a campaign tool that enables you to turn a single brief or piece of content into a multichannel campaign in seconds.

In terms of team management and collaboration, Jasper.ai excels on all fronts. The platform's automated project management system features a kanban view that gives team members a clear overview of their tasks. Furthermore, the management tools help streamline content review, ensure consistency in SEO, align work, and create campaigns based on existing content.


Key Benefits

● Content generated with brand guidelines and style in mind

● Multimodality feature for text and images

● Suite of project and team management tools to further streamline content creation

Canva

Who is for? Individuals in content marketing or graphic design seeking an all-in-one production tool to create distinctive visual content as well as copy.

Canva is a widely used graphic design tool that allows you to create a variety of content types, including infographics, social media images, reports, posters, flyers, and even merchandise such as t-shirts and mugs. With its intuitive drag-and-drop controls, extensive library of stock images, templates, and design features, Canva is an excellent tool for marketers who lack the expertise of heavier graphic design software such as Photoshop and Adobe.

Canva now offers generative AI tools that streamline graphic design even further, allowing marketing teams to create tailored materials for your organisation in seconds.

Its generative AI offerings include template generation that matches your brand and uses your organisation's imagery and colour scheme. Additionally, its text-to-image and video generator offers functionality such as choosing the style and tone of the output, and AI-assisted editing, such as expanding the frame or removing parts of an image.

Finally, Canva also provides a well-rounded AI content writing assistance tool to help create copy for a variety of purposes, such as blog posts or social media.

Key benefits

● A plethora of AI-assisted tools that offer additional functionality to modify AI-generated images and videos on the fly

● Ability to create multiple on-brand marketing materials with a single prompt

● AI content writing assistance tool to help create blog posts and social media content

Learn more: Generative AI for Marketers: Where are we Heading?

Copy.ai

Who is for? Marketing teams seeking an intuitive and user-friendly solution to improve both the quality and quantity of their written content, with a focus on copy.

Copy.ai is an AI-powered tool that does exactly what its name suggests. It specialises in helping marketing teams create compelling content. While it might seem limited compared to other AI tools on the market, its focus on copy makes it an incredibly useful tool for those who want to perfect writing.

One standout feature is the workflow tool, which lets you describe an outcome, such as "transform a blog post into social media content." With just one click, you can generate multiple pieces of social media content based on a single blog post. This can be done in bulk through an intuitive import screen, which is especially useful for content teams looking to increase their output.

Key benefits

● AI tools that help standardise content so it is aligned with the brand

● An intuitive infobase that allows you to upload and store information about your brand, to ensure content is always accurate

● A prompt suggestion tool to help perfect prompt engineering

● Translation tool for marketing content

Learn more: How to Implement Generative AI in Your Marketing Strategy

VEED.IO

Who is for? Marketing teams seeking an all-in-one video editing solution that is easy to use, and includes features such as script translation.

VEED.IO is a web-based video editing software that provides professional-level editing capabilities all within your browser. In addition to standard video editing features you might expect, it includes tools that simplify once time-consuming tasks such as auto-subtitling, transcription, and text-to-audio conversion.

VEED.IO's artificial intelligence-based features can help transform your ideas into professional-looking videos in just a few seconds. From generating images through AI and creating scripts, to using generative AI avatars for voiceovers and incorporating music and captions. One particularly interesting feature is the AI camera eye content tool, which ensures that people appearing in videos maintain eye contact with viewers. If they look away while filming, VEED.IO's AI can ensure their eyes remain fixed on the camera to keep the audience engaged.

Key benefits

● Professional level video editing tool with AI features

● Automatically add subtitles as well as translate content

● Suite of unique AI tools include eye contact AI, background remover and voice dubber

Descript

Who is for? Marketing teams seeking quick and effective video and audio editing tool with minimal skill.

Descript is a video-centric tool designed for videographers, but with a special focus on podcast creators. Descript offers a unique approach to editing audio and video content. By editing the text transcript of a video and using AI technology, the audio content is updated without any noticeable hiccups. This can be used for removing filler words or adding new lines of dialogue.

Video editing is a breeze as well, with Descript's interface resembling that of a PowerPoint presentation. Simply provide a prompt for each scene and upload the necessary video content and the end result is a professional looking video.

Descript also has traditional video editing features, colour adjustments and green screen backgrounds to enhance your videos. Other features include its powerful transcription tool, which automatically adds speaker labels and provides translation in a variety of languages. Additionally, Descript’s AI features include noise removal, speech enhancement, and acoustic echo cancellation, all with just one click.

Last of all, Descript has an AI voices tool, which allows you to create a clone of your voice and use it for videos. This makes it easy to correct mistakes in video clips or even add new content post-recording with the overdub tool.

Key benefits

● Audio and video editing tool that allows you to edit as easy as intuitively as editing a word document

● AI voice dubbing and voice cloning to integrate your voice into the system

● Transcription and translation tools

Surfer SEO

Who is for? Marketing teams that want to improve the SEO on individual webpages with the help of generative AI.

Surfer SEO is a powerful tool designed for marketing teams who need to optimise content and webpages on a case-by-case basis. As the name implies, the tool is focused on SEO, ensuring that content is optimised for search engine rankings and reaching SEO goals.

Some of its features include a SERP analyzer that assesses keywords and offers alternative suggestions, a content editor that aids in writing, and an SEO audit tool that evaluates your webpage's SEO metrics to gauge its effectiveness.

Surfer SEO is known for its AI-powered tools that enable marketers to optimise their blog content quickly. By entering your primary keywords and customising the article settings, such as tone of voice and organic competitors, Surfer SEO AI will scan, fact-check, and analyse information to produce a polished article that meets your SEO needs in seconds.

Key benefits

● A range of high-quality SEO tools that help you improve content optimisation and search engine rankings.

● SEO audit tool and SERP analyzer that assesses keywords and offers alternative suggestions

● Create new SEO strategies with just a few clicks

Learn more: Tips and Tricks: Generative AI for Content Creation

FeedHive

Who is for? Marketing teams that want a generative AI tool to enhance social media management and output.

The last entry in this article is FeedHive, a tool designed to create social media content at scale with the help of generative AI. FeedHive offers all the bells and whistles you would expect from a comprehensive social media management system, including scheduling and visual planning tools, inbox management, analytics, and collaboration tools to improve team workflow and output.

However it has several AI features that help optimise social media content and build a strong audience across various platforms. The writing AI assistant, for instance, offers suggestions on how to improve post engagement and provides indicators on predicted performance. FeedHive also analyses your audience and suggests the best times to post content. Lastly, marketeers can also make use of thousands of customisable social media templates and idea suggestions to spark creativity and diversify content.

Key benefits

● AI assistant tool which will help ensure content will effectively engage with your audiences

● AI analysis tool that recommends the best times to post, as well as predicts post's performance

● Create fresh content in just a few clicks with social media templates

Stay ahead of the game by joining the Generative AI for Marketing Summit 2024

In today's fast-paced world, creating unique and personalised content can be a daunting task for marketers. Luckily, generative AI tools have made it easier to enhance content production in practically every area. In this article, we've highlighted 8 generative AI tools that are perfect for marketers looking to leverage generative AI. From enhancing marketing language and creating graphic designs, to editing videos, improving SEO, and producing social media content at scale.

However, it's critical to note that this is just the tip of the iceberg. Generative AI is always evolving and new ways of working with generative AI are being introduced practically every day.

If you want to keep on top of the generative AI landscape to understand how it will affect the future world of marketing, register to attend the Generative AI for Marketing Summit 2024.

Here, industry leading experts will enlighten and talk you through how to revolutionise your workflow and creativity as well as the evolving generative AI challenges, addressing key topics such as:

● Optimising content creation with generative AI

● Navigating the complexities of data ownership, privacy, and permission for generative AI

● Enhancing generative AI design: quality, brand identity, creation

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