Draft Agenda - Generative AI for Marketing Summit 2025

Draft Agenda - Generative AI for Marketing Summit 2025

Be among the first to explore the brand-new agenda for Gen AI Marketing 2025 – the must-attend summit for senior marketers, innovators, and tech leaders looking to cut through the hype and drive real marketing performance with Generative AI.

Our two-day event brings together the sharpest minds in marketing, media, and advertising to explore how generative AI is reshaping everything from creative workflows to customer intelligence and strategic leadership.

Whether you're building your AI strategy, scaling adoption across teams, or fine-tuning use cases for B2B or B2C impact, this is your roadmap.

What’s Inside?
✔️ A first look at the full conference structure, key themes and session formats
✔️ Breakouts for CMO strategy, practitioner execution, and cross-functional collaboration
✔️ Confirmed speakers and workshop facilitators
✔️ Details on exclusive roundtables, hands-on workshops, and the CMO boardroom

Key Topics & Takeaways Include:
-How to integrate Gen AI into your marketing stack without breaking workflows
-Building a responsible AI strategy: governance, risk, and brand safety
-Unlocking creativity at scale: human + machine collaboration in content & campaigns
-Mapping customer intelligence: zero-party data, predictive analytics, and segmentation
-What CMOs need to know now: budget prioritisation, skills transformation, and AI ROI
-B2B vs B2C use cases: driving demand, enabling sales, and personalising
-CX AI-powered media buying: automation, optimisation, and transparency
-Beyond the buzz: separating Gen AI reality from hype and vendor overpromises