Generative AI is set to transform the world of marketing. The rapidly growing technology will boost marketers in several ways, especially in the creative process, helping marketing teams generate ideas and content to better engage with leads and customers.
The effects of generative AI are already being felt in the marketing world. A recent Deloitte survey revealed that 26% of surveyed marketers were already using generative AI, meanwhile another 45% intend to use the technology by the end of 2024.
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P.S - We’ve consulted with several generative AI experts who have shared their insights.
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