The potential for Generative AI to inform your advertising and communication, from ideation to production to roll-out is extensive. During this session Abbas Arslan, Senior Director of Marketing for Coca Cola, shares how the team at Coca Cola are building a bigger brain using predictive analytics and Generative AI to augment their advertising and communication capability.

• Assessing how Generative AI is a tool to help you go further and accomplish more with less time expenditure
• Changing how you benchmark your work and empowering the voice of your teams with Generative AI
• Building bespoke communication models with predictive AI for your enterprise
• Amplifying your test and experimentation capabilities with AI tools