One of the primary challenges for marketing leaders is how to comprehensively incorporate your unique brand identity into Generative AI. How can you be confident that your customer-facing Generative AI will be a brand asset for your organisation and secure it from being “broken” by users. In this session, explore the crucial considerations when designing AI-based products, ensuring they are effective, delightful, and trustworthy:

• Crafting enjoyable experiences and solving real problems: Transform AI from a functional tool into a captivating experience, adding a touch of “magic” to make interactions memorable
• Reflecting brand identity using AI to ensure a consistent and compelling brand presence across all customer touchpoints
• Building familiarity and trust in AI systems, from maintaining transparency to designing relatable AI personas
• Examine ways to simplify interactions with AI and help users to craft effective prompts, enhancing their engagement and success with the AI
• Exploring methods to mitigate the risks of AI, ensuring the safety and reliability of your AI product
• Designing ethical AI products that are impartial, transparent, and equitable, with a strong focus on user well-being and data privacy