This hands-on workshop will provide attendees with the skills and knowledge they need to unlock the power of Midjourney AI art generation. Midjourney is an innovative text-to-image AI that can generate stunning visuals from text prompts.

In this session, attendees will learn how to:

• Craft and finetune prompts to produce high-quality AI art
• Utilise advanced features like image stitching and outpainting
• Iterate on generations to refine images
• Integrate Midjourney creations into design projects
• Consider ethical implications of AI art generation

Whether you’re a designer, artist, or just AI-curious, this workshop will equip you with the skills to unleash your creativity with Midjourney. Attendees are encouraged to bring laptops to follow along with hands-on demonstrations. No prior experience with Midjourney necessary.

Generative AI threatens to disrupt the traditional agency model. As models automate core creative and development capabilities, agencies must rethink their value propositions. How can you provide differentiated services in an AI-powered world, and continually demonstrate their value within the

marketplace?

• Evaluating generative AI’s impact on core agency offerings
• Envisioning the new agency stack - combining specialised human talent with increased AI productivity
• Developing an AI content strategy to cost-effectively scale high-quality, customised content
• Rethinking workflows and service delivery models to integrate AI across the customer journey
• Examining how Generative AI will impact revenue streams and time allocation