In an era where AI’s capabilities are skyrocketing, “Synergy or Substitution?” explores how AI is reshaping the marketing landscape, not as a tool of displacement but as a partner in innovation and creativity. This talk will explore how LLM’s and AI Agents can become your most reliable teammates — assuming you know how to onboard them.

• Explore cutting-edge strategies for integrating AI into your team.
• Tailor its learning to your brand’s unique voice and leverage its analytical prowess to outpace competitors.
• End-to-End Service Revolution with AI: Explore how AI transforms the entire marketing pipeline - from research to content creation.
• What’s on the horizon for the future of marketing with AI - upcoming trends, evolving technologies and anticipated consumer behaviours?
• Is the statement “AI won’t replace you, but someone using it will” just wishful thinking? Discover how to ensure you’re on the winning side of this evolution