Generative AI has a unique power to augment and enhance creativity. Experience firsthand the future of content creation, where creativity and technology unite:

• Redefining creativity with Generative AI as your co-pilot
• Pushing the boundaries of creativity in copywriting, graphic design, video production, and beyond
• Navigating the hurdles of adopting Generative AI in content creation, from ensuring brand voice consistency to addressing copyright concerns
• Augmenting your content strategy with better testing, tracking, translation, localisation and more
• Looking ahead at the future landscape of content creation shaped by Generative AI and what it means for marketers, creatives, and businesses

UK nature is in crisis. We are in the top 10% of the most nature depleted countries in the world: a quarter of all our mammals are at risk of extinction; over the last 50 years we’ve lost 38 million birds from our skies; 97% of our wildflower meadows have disappeared since the 1930s; and 92% of the UK’s seagrass

meadows, which can absorb carbon more efficiently than tropical rainforests, have been lost in the last century. If harmful activities are left unchecked, the situation will only deteriorate further.

This session will explore how WWF Head of Strategic Communications and Brand, Holly McKinlay, used generative AI to create a their “Future Of Nature” campaign, depicting a vision of the future of nature, both positive and negative. Join this discussion to learn how AI can be used to raise awareness and inspire people to take action.

• Creating an imagined version of the future for conservationism using prompt engineering and statistical data
• Increasing your creative efficiencies by creating 1000s of images quickly and effectively
• Emphasising AI as a complementary tool for human creativity, not a replacement
• Exploring key considerations from DEI concerns to copyright and legal challenges to ensure your campaign is watertight
• A brief look at how WWF is using Generative AI beyond creativity in broader conservation efforts