Dive into the vortex where AI meets marketing at the crossroads of innovation and upheaval. “AI Evolution: Marketing’s Brave New World or Final Frontier?” isn’t just a session; it’s a journey to the edge of tomorrow. As AI tools reshape the landscape with their disruptive prowess, we’re standing on the precipice of a new era. Will marketers harness these digital titans to pioneer uncharted territories, or will they be eclipsed by the relentless march of machine intelligence? This isn’t your typical marketing spiel; it’s a call to arms, a challenge to redefine the boundaries of creativity, strategy, and survival in the AI-dominated decade ahead. Be ready to question everything you know about engagement, storytelling, and connection. The future is now, and it’s wild.

As generative AI transforms marketing capabilities, it also raises critical ethical, legal, and societal concerns. Powerful synthesising abilities open risks around harmful bias, plagiarism, copyright infringement and misinformation. Marketers must proactively develop responsible AI strategies to avoid public backlash or legal issues.

• Ensuring diversity & inclusion within your marketing teams, and AI models to reduce harmful AI bias and increase representation
• Strategies for customising and personalising AI output and minimise plagiarism risks
• Understanding copyright limitations, exploring IP tracing and approval protocols for generated assets
• Building a central Responsible AI committee, aligned with your core brand values, to embed ethics across AI development and deployment
• Building transparency and public trust in AI systems, and monitoring for harmful uses like phishing and discrimination
• Monitoring legal and regulatory developments around AI copyright