Delve into the debate on whether AI should replace your human marketers or whether the future lies in a collaborative approach, leveraging the best of both. Explore the evolving intersection of human intuition and AI capabilities, and the far-reaching implications for modern marketing strategies, and examining how you can change your employees’ perceptions so they embrace and champion working with Generative tools.

• Examining the fast-expanding capabilities of generative AI models and how they are automating tasks from content creation to media buying
• How do AI and Human creativity compare? Can AI be truly creative for ideation, or just mimic others work?
• Exploring the implications of synthetically-generated content – from authenticity to plagiarism
• Redefining the human marketer’s role - with AI automating tasks, how can humans add value?
• Empowering your marketers to collaborate with Generative AI as a key competitive edge