Mike was a co-founder at Ladder, a performance marketing agency incubated by a traditional creative agency (BBH). He has hired and trained 100+ marketers, optimized 8-figure advertising budgets, and taught 250,000 students on LinkedIn Learning. He is the author of "Marketing Memetics: Reverse-Engineering Creativity To Drive Brand Performance", and teaches a course for O'Reilly Media on Prompt Engineering.
This workshop will introduce attendees to the key concepts and techniques of prompt engineering, which is the practice of crafting effective language guidance to improve the performance of AI models. By attending this workshop, you will gain a deep understanding of the importance of prompt engineering and learn how to design and implement effective prompts to optimise your AI models. Specifically, attendees will:
By the end of this workshop, you will be equipped with the skills and knowledge to design and implement effective prompts for your AI models, and to drive better results
Check out the incredible speaker line-up to see who will be joining Mike.
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