The advertising industry is on the cusp of seismic change driven by generative AI. As models rapidly advance their ability to generate creative assets and optimise media planning & buying, nearly every aspect of advertising is poised for disruption. Couple this with the impending phasing out of third-party cookies, the impact on programmatic marketing and an increasingly conscious and empowered consumer, marketers and advertisers are staring down the barrel of tremendous disruption.

• Enabling the creation of personalised ads at an unprecedented scale, enhancing audience engagement and conversions
• Supercharging programmatic buying, making targeting more efficient and effective by reaching the most engaged users in a post cookie environment
• Optimising your ROI through predictive budget allocation across channels and creatives, and superior ad testing
• Leveraging AI for finely targeted audience building and customer segmentation
• Discussing crucial strategies for mitigating risks around bias, quality, and deception in AI-driven advertising
• Strategically preparing for a future where AI plays a central role in the advertising ecosystem, driving both opportunities and challenges