Generative AI threatens to disrupt the traditional agency model. As models automate core creative and development capabilities, agencies must rethink their value propositions. How can you provide differentiated services in an AI-powered world, and continually demonstrate their value within the

marketplace?

• Evaluating generative AI’s impact on core agency offerings
• Envisioning the new agency stack - combining specialised human talent with increased AI productivity
• Developing an AI content strategy to cost-effectively scale high-quality, customised content
• Rethinking workflows and service delivery models to integrate AI across the customer journey
• Examining how Generative AI will impact revenue streams and time allocation