The first event for strategic marketing leaders to come together and explore the transformative technology
27th-28th February, 2024
I Chelsea Harbour Hotel, London, UK
Phil Rowley
Head of Futures Omnicom Media Group
An irrepressible innovation leader and media futurist, with 24 years in the marketing industry, he is author of thought-leadership pieces on the future of AI, gaming and the metaverse and sustainability in advertising. Phil has spent the last 10 years turbo-charging the media innovation efforts of world’s biggest brands through the integration of new technologies and smart strategic frameworks, and has delivered keynotes on the future of media, marketing and advertising to global bluechip clients at conferences around the world. He is also a guest lecturer, tech advisor and awards judge.
Generative AI for Marketing Summit 2024: Tuesday, 27 February 2024
2:00 PM CASE STUDY: The Future of AI Explained in 5 Sci-Fi Films
- Beyond media, generative AI and its many capabilities have led some to ask: where is this all heading? No one can predict the future, but we can draw on the work of experts in the field for clues – Max Tegmark, Kevin Kelly, Nick Bostrom, Jaron Lanier – about how AI’s integration into society might unfold, and what that means for consumers. We’re going to illustrate 5 likely outcomes of AI’s future impact on consumers and brands, using 5 popular sci-fi films as a common reference point. And we’re going to rank their likelihood on a scale: Highly Unlikely > Unlikely > Even Chance > Likely > Highly Likely. This is a tour of AI’s possible endgame - and what brands can do to prepare.
Check out the incredible speaker line-up to see who will be joining Phil.
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