In a digital era where differentiation is key, this session will focus on the opportunities to get creative to build new marketing and customer propositions, utilising Generative AI. It seems like every day there is a new AI tool to play with, however, the brands that will win big, will be those that create new experiences to solve customer challenges and deliver value back to their users.

• Reimagine Requests & Responses: Explore how AI can predict and curate personalised responses to customer requests, elevating your customer experience
• Learn how AI’s capability for continuous learning can create a positive feedback loop, enabling more responsive and dynamic customer engagement
• Using AI to complement your existing capabilities, elevating the service you provide
• Leveraging AI in a way that distinguishes you from others, by enhancing your unique value proposition, and achieving a competitive advantage
• Solving customer pain points, identifying new revenue streams, and gathering new, intent-driven data through Generative AI propositions

Generative AI threatens to disrupt the traditional agency model. As models automate core creative and development capabilities, agencies must rethink their value propositions. How can you provide differentiated services in an AI-powered world, and continually demonstrate their value within the

marketplace?

• Evaluating generative AI’s impact on core agency offerings
• Envisioning the new agency stack - combining specialised human talent with increased AI productivity
• Developing an AI content strategy to cost-effectively scale high-quality, customised content
• Rethinking workflows and service delivery models to integrate AI across the customer journey
• Examining how Generative AI will impact revenue streams and time allocation