Rewiring The Marketing Engine:
Moving Gen AI From Pilots to Performance
24 - 26 November, 2025
| Hilton Syon Park, London, UK
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The Generative AI for Marketing Summit
Where Marketing cuts through the hype and gets to work!
Generative AI has rapidly evolved from an experimental curiosity into a critical capability, fundamentally reshaping marketing, media, and advertising. Today, the pivotal question for marketers is no longer whether to adopt Generative AI, but how to effectively integrate it into creative processes, media strategies, and customer engagement to drive real, measurable impact.
At the Generative AI for Marketing Summit 2025, leading brands and innovative agencies will share practical, proven strategies for harnessing Gen AI to boost creativity, maximise media ROI, deliver hyper-personalised customer experiences, and power predictive analytics for smarter decision-making.
Featuring hands-on interactive workshops, exclusive leadership forums, real-world case studies, and peer-driven knowledge exchange, this summit provides marketing leaders and practitioners with the actionable insights and tools necessary to transition from Gen AI pilots to large-scale, commercially successful deployments.
eploymen
Generative AI has rapidly evolved from an experimental curiosity into a critical capability, fundamentally reshaping marketing, media, and advertising. Today, the pivotal question for marketers is no longer whether to adopt Generative AI, but how to effectively integrate it into creative processes, media strategies, and customer engagement to drive real, measurable impact.
At the Generative AI for Marketing Summit 2025, leading brands and innovative agencies will share practical, proven strategies for harnessing Gen AI to boost creativity, maximise media ROI, deliver hyper-personalised customer experiences, and power predictive analytics for smarter decision-making.
Featuring hands-on interactive workshops, exclusive leadership forums, real-world case studies, and peer-driven knowledge exchange, this summit provides marketing leaders and practitioners with the actionable insights and tools necessary to transition from Gen AI pilots to large-scale, commercially successful deployments.
eploymen
80%
Marketers who believe AI will significantly improve customer experiences.
68%
Percentage of large UK enterprises already integrating AI into their marketing functions.
£4.48 B
The total size of the UK's Generative AI market by 2030 will be up from £688.9 million in 2024.
70%
Potential cost reduction in content production through AI-driven automation.
75%
Organisations planning to increase their Gen AI investments in the next 2 years.
The Marketing Masterminds Joining Us Include:
Paul Cardno
Global Digital Automation and Innovation Senior Manager
3M
Swagat Choudhury
Global Digital Commerce Director
Mars Wrigley
Hazem El Taha
Global Head of MarTech
HSBC.
Stefanie Dolpp
Head of Digital Marketing
Oliver Wyman AG
Holly McKinlay
Director of Strategic Communications & Brand
WWF
Juan Carlos Medina Serrano
Lead Data Analyst
Bolt
Ben Lee
Head of Data & AI
Bidwells
Matthew Blakemore
AI Strategist, Creative Industries
AI Caramba!
Janis Thomas
Managing Director
Look Fabulous Forever
Adam Walker
Global Digital Marketing COE Lead
Avolta
Andrew Burrell
Head of Portfolio Marketing, Cloud and Network Services
Nokia
Elaine Mullan
Head of Marketing & Business Development
Corlytics
Thomas Van Der Staaij
Marketing Campaign Leader
Amazon Web Services (AWS)
Frank Ravanelli
VP of AI & Affiliate Marketing
FOREO
Paul Martin
Global Chief Operating Officer, Investments
Wtw
John Watton
CMO Advisory & Former Senior Director EMEA Marketing
Fractional / Ex-Adobe
Nicola Anderson
CMO & Co-founder
The CMO Circle
James Hamlin
Fractional CMO & Co-Founder
The CMO Circle
David Granger
Director
Arc & Foundry
Stefan Marcus
Digital Media Marketing Manager
Bayer
Liam Branaghan
Performance Marketing Lead (Delivery, EMEA)
UBER
Akshita Gupta
Senior Manager Data Science & AI
BT
Melanie Moeller
Chief AI Officer & Advisor
GenFutures Lab
Charlie Cowan
AI Change Management, Author & Founder
The Revenue Operations Playbook & How to Sell Tech
Brooke Herron
Senior Level Growth Marketing Professional
Private
Aarti Samani
AI Deepfake Fraud Prevention Expert & CEO
Shreem Growth Partners
Eliza Iatesen
Marketing Director
THG Ingenuity
Andrew Webber
Marketing Director
The BrandAlley Group
Tshepo Tshabalala
Project Manager & Team Lead JournalismAI, Polis
London School of Economics & Political Science
Sunando Das
Global Head of Predictive Analytics
Unilever
Fiona Sherwood
Chief Marketing Officer & Founder, Marketmy.ai
Dasseti
Femke Lampre Braun
General Manager & Head of Marketing
Groei & Bloei
Michelle Anderson
CMO & AI-Driven Marketing Transformation
Soul Padel
Maeve Sugrue
Marketing Director (EMEA)
Docusign
Bukola Odunaiya
Senior Integrated Campaigns Manager
Expedia UK
Lottie Hippisley
Brand Marketing Manager, Print & Partnerships
Ocado Retail Ltd.
Join the #GenAI4Marketing Community!
From Hype to Impact: How SaaS CMO's are Scaling Gen AI with Strategy and Discipline
Interview with John Watton, Fractional Advisor, CMO at LettsGroup and former EMEA Marketing Director at Adobe.
Read this interview to learn how to cut through the noise and focus on real problems. From unlocking marketing spend for reinvestment, to prioritising governance and using AI to expand thinking, John's insights bring a refreshing sense of clarity.
Why You Need to Attend in 2025:
Accelerate Campaign Performance: Learn real-time Gen AI strategies proven to significantly uplift performance across advertising, email, social media, and customer engagement.
Achieve Creative Excellence at Scale: Implement workflows that dramatically increase your content output without compromising on quality or brand integrity.
Navigate AI Regulatory Compliance Confidently: Access frameworks and ethical guidelines to ensure your AI marketing activities remain transparent, compliant, and consumer-trusted.
Build Your Ideal Gen AI Tech Stack: Discover how to integrate AI tools seamlessly into your MarTech stack, avoid common pitfalls, and deploy effective, scalable AI solutions.
Transform Team Capabilities: Gain practical insights into structuring, upskilling, and managing AI-ready marketing teams to deliver measurable business outcomes.
Unlock Long-Term Marketing Value: Consider how to track performance and optimise investment, enhancing your analytics to understand data and maximise ROI.
Super Early Bird Discount Ends July 4 2025 - Save Up to £700
For group discounts & enquiries, please contact: enquire@iqpc.co.uk
Help Shape the Future of Marketing with Gen AI
Various sponsorship opportunities are available across the Generative AI for Marketing Summit, allowing you to position yourself as a true thought leader, cementing your reputation.
Connect with global marketing leaders who are looking to actively invest in AI-powered transformation.
2025 Speaker Spotlight:
Ben LeeHead of Data & AI
Bidwells
Ben Lee
Bidwells
We are excited to welcome Ben Lee, Head of Data & AI, Bidwells, to our expert speaker panel. Ben will bring valuable insights to the Generative AI for Marketing Summit, sharing expertise on unlocking marketing impact through business-aligned AI adoption.
Attendee Testimonials
In Partnership With:
Countdown until Generative AI for Marketing 2025!
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CONTACT US
The Generative AI for Marketing will bring together business leaders from AI, Machine Learning, Data, Innovation and Technology.
To find out how you could take part or for any questions, please contact us below:
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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 1135 210 042
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk
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