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The Generative AI for Marketing Summit

Generative AI is driving unprecedented levels of excitement and concern for marketers and creatives, with the potential to completely upend and transform marketing workflows.

    • Finding the right use cases, framework and team to get you started on your Generative AI journey
    • Stitching together tools and models to transform your workflows and maximise value
    • Augmenting creativity for content creation and unlocking new levels of insights for Hyper-personalised content generation
    • Developing a framework for Responsible AI and navigating IP, Copyright and Ethical Concerns
    • Rethinking Human-Bot interactions: The future of generative agents and avatars
    • Reflecting brand identity using AI to ensure a consistent and compelling brand presence across all customer touchpoints

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[Report] Navigating The Generative AI Marketing Revolution

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[Report] How Generative AI Will Transform Marketing

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Who is attending? Generative AI For Marketing Summit

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Meet The 2024 Expert Speaker Panel:

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Previous Event Testimonials

Global Head of the Intelligent Automation COE

UBER

Ross and team did an excellent job at organizing an informative Summit with great speakers who provided very engaging content on a topic that's all the buzz at the moment!

Digital Practice manager

Gray Puksand

If you are just beginning your journey or a specialist in the field of Generative AI, this conference is a must attend. with a wide range of speakers, deep dives on specialist topics as well as real world examples and use cases. I highly recommend the Generative AI summit. The networking opportunities are immense, being able to have a conversation with Nasa about AI and then turn around to see how Banking, or construction are implementing it. I'll be back next year without a doubt

Senior Manager, BD

Appen

The recent explosive global popularity of Generative AI applications (like ChatGPT) has given us AI’s first true inflection point in public adoption, so this event couldn't have come at a better time. It was great to see and hear how leaders in this space are already using or at least considering how best to deploy these tools in their business. I'm very much looking for the next event, to see how things have progressed!

Head of Tech Forecasting

BBC

A great event, full of reinforcement and challenge in equal measure as we all try to find our way through this fast moving new field. A really valuable experience. Thank you.

Principal Data Scientist fir AI

Aviva

The was one of my favourite conferences. Excellent speakers and good panel discussions. Excellent venue and well organised.

Head of Data Enablement and Operations

News Corp

I must say, the Generative AI Summit exceeded my expectations. The ideas presented were innovative, delivering cutting-edge insights, inspiring talks, and practical applications.

Global Head of the Intelligent Automation COE

UBER

Ross and team did an excellent job at organizing an informative Summit with great speakers who provided very engaging content on a topic that's all the buzz at the moment!

Head of Data Engineering & Data Platform

Penguin Random House

This was the first event, where I felt like I was surrounded by fellow nerds who’ve been saying what I’ve been saying for the last 5 years about this type of AI

Digital Product Manager

H&M Group

If you want a crash course of the current Generative AI landscape, this is the place to be

Senior Director BPO and Business Transformation; Global Portfolio & Project Management

AstraZeneca

Much appreciate tens of insightful conversations, sharing of lessons learned, presentation of eye-opening use cases, great networking with 100+ industry experts joining #GenAISummit.

generative ai for marketing | AGENDA-AT-A-GLANCE 

See our full agenda and line-up of sessions here 

  • REGISTRATION & PASTRIES 8:30 am - 9:00 am
  • OPENING REMARKS FROM THE CHAIR 9:00 am - 9:10 am
  • OPENING KEYNOTE: Future Inspirers: Using Generative AI To Transform Workflows, Content & Marketing Ecosystems 9:10 am - 9:40 am
  • PANEL DISCUSSION: Setting the Right Expectations: A Roadmap for Organisational Alignment, Adoption, and Change Management 9:40 am - 10:30 am
  • COFFEE BREAK 10:30 am - 11:10 am
  • PANEL DISCUSSION: Identifying Generative AI Use Cases in Your Marketing Strategy 11:10 am - 11:50 am
  • CASE STUDY: AI Evolution: Marketing’s Brave New World or Final Frontier? 11:50 am - 12:20 pm
  • PANEL DISCUSSION: The Industrial Renaissance? The Next Generation of Creativity with Generative AI 11:10 am - 11:50 am
  • PRESENTATION: Synergy or Substitution: Why Your Next Team Member Won’t Need a Coffee Break. 11:50 am - 12:20 pm
  • NETWORKING LUNCH 12:30 pm - 1:30 pm
  • CASE STUDY: Lessons Learned From Generative AI Testing & Experimentation 1:30 pm - 2:00 pm
  • CASE STUDY: The Future of AI Explained in 5 Sci-Fi Films 2:00 pm - 2:30 pm
  • CASE STUDY: Separating The Chaos From The Calm: Delivering Excellence By Integrating Generative AI In Your Content Transformation Journey 1:30 pm - 2:00 pm
  • CREATIVE CAMPAIGN CASE STUDY: AI For Good: Using Generative AI to Paint a Vision of the Future of Nature 2:00 pm - 2:30 pm
  • COFFEE BREAK 2:30 pm - 3:10 pm
  • PANEL DISCUSSION: Enriching Generative AI Design: Care, Quality, and Brand Identity 3:10 pm - 3:50 pm
  • CLOSING PANEL DISCUSSION: Make Me Famous: Creating New Customer Propositions Through Generative AI 3:50 pm - 4:30 pm
  • CLOSING REMARKS & NETWORKING DRINKS 4:30 pm - 6:30 pm
  • REGISTRATION OPENS 8:30 am - 9:00 am
  • OPENING REMARKS FROM THE CHAIR 9:00 am - 9:10 am
  • KEYNOTE PRESENTATION: Rethinking & Mastering AI: Impact on Business and Humanity 9:10 am - 9:40 am
  • CASE STUDY: Rethinking Human-Bot Interactions: The Future of Generative Agents and Avatars 9:40 am - 10:10 am
  • COFFEE BREAK 10:10 am - 10:45 am
  • PANEL DISCUSSION: Human Vs AI: How Your Marketing Department Will Change? 10:45 am - 11:30 am
  • PANEL DISCUSSION: Reimagining Agency Value Propositions with Generative AI 11:30 am - 12:15 pm
  • NETWORKING LUNCH 12:30 pm - 1:40 pm
  • PANEL DISCUSSION: Responsible AI: Ethical Frameworks for AI in Marketing Amidst Evolving Challenges and Regulations 1:40 pm - 2:20 pm
  • CASE STUDY: Assessing Emerging Technology For Commercial Gain & New Revenue Streams 2:20 pm - 2:50 pm
  • COFFEE BREAK 2:50 pm - 3:20 pm
  • PANEL DISCUSSION: How Generative AI is Disrupting the Landscape of Media Planning & Buying 3:20 pm - 4:00 pm
  • CLOSING KEYNOTE PRESENTATION: Leveraging Generative AI to Enhance & Inform Communications & Ads 3:40 pm - 4:10 pm
VIEW AGENDA

CONTACT US

The Generative AI for Marketing will bring together business leaders from AI, Machine Learning, Data, Innovation and Technology in London, UK , February 27-28, 2024. To find out how you could take part or for any questions, please contact us below:

Marketing Enquiries

Aya Gharbawi

Marketing Director

ENQUIRE HERE

Delegate & Sponsorship Enquiries

Sean Haggarty
Sales Director

SPONSHORSHIP ENQUIRES HERE

In Partnership With :

AI, Data & Analytics Network

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