Understanding key use cases to improve quality of marketing outcomes while reducing time and cost can be a critical competitive advantage. Business leaders who would know how to integrate AI end-to-end in their processes would become more valuable to their organizations. 

Attend this workshop to delve into:

• How to effectively use AI tools for research, analysis and strategy.

• How to work in the best way for idea generation through human-AI collaboration.

• Deliver more successful innovations and communication by integrating AI across the development process.

By the end of this workshop, attendees will possess the expertise to design and leverage generative effectively, unlocking the full potential of their marketing for superior results.