Join us for an insightful exploration into the journey of data-driven transformation in the outdoor advertising industry.  

As a global leader, JCDecaux has strategically enhanced decision-making, optimized operations, and driven innovation through the use of data and artificial intelligence. This presentation will reveal the comprehensive processes and cutting-edge tools employed to build a robust data and AI infrastructure, highlighting the overcome challenges and the significant business impacts achieved. You will gain valuable insights into how continuously leveraging these advancements to stay competitive and transform an industry’s landscape.