Join us to uncover Intuit’s transformative journey in shifting from scripted to generated conversational flows. This evolution highlights the critical role of adapting skills and fostering collaboration between content

and data science teams. Learn actionable steps for enhancing generative AI efforts:

• Fostering collaboration between content designers and data scientists to leverage the power of AI.

• Training content designers to transition from front-end roles to back-end roles for AI-driven conversations.

• Embracing the synergy between content creation and data science to unlock new conversational possibilities

Discover strategies to achieve authentic personalization at scale within the creative industries, powered by responsible generative AI. 

• Transitioning from cohort-based to true personalization for enhanced customer experiences.

• Overcoming legal, compliance, and tech limitations to implement personalized services.

• Addressing data privacy concerns and infrastructure limitations while ensuring effective personalization strategies.