Tina O'Shea

Director, Content Design & Design Tech Intuit

Tina O’Shea is Director of Content Design & Design Technology at Intuit, the maker of TurboTax, QuickBooks, and Mailchimp. Her team is responsible for bringing Intuit's brands to life through content and conversation design. Before working at Intuit, she led content and social media at LeapFrog and worked on the editorial staff at Apple, where she helped develop the Apple Style Guide. She enjoys 19th-century fiction, midcentury furniture, and 80s music.

Generative AI Week 2025 Day Two Conference: Thursday, 23 October 2025

2:45 PM Presentation: Revolutionizing Conversational AI: Insights from Intuit’s Journey

Join us to uncover Intuit’s transformative journey in shifting from scripted to generated conversational flows. This evolution highlights the critical role of adapting skills and fostering collaboration between content

and data science teams. Learn actionable steps for enhancing generative AI efforts:

• Fostering collaboration between content designers and data scientists to leverage the power of AI.

• Training content designers to transition from front-end roles to back-end roles for AI-driven conversations.

• Embracing the synergy between content creation and data science to unlock new conversational possibilities

Check out the incredible speaker line-up to see who will be joining Tina.

Download The Latest Agenda