Ivan currently leads global marketing and commercial analytics teams at Philips Healthcare, where he drives GenAI strategy development and implementation. With a background in Computer Engineering & AI, Ivan is passionate about digital transformation of healthcare to make it more people-centric, predictive, and personalized through the power of data and science. With 20 years of experience in global and regional business and analytics roles across marketing, commercial, and service in Consumer and Healthcare domains, Ivan has spent the last decade building and leading advanced analytics capabilities and teams. He was honored with the Philips CEO Leadership Award for driving global commercial impact. Outside of work, Ivan is a family man with a life-long interest in Cognitive Science, Artificial Intelligence, and Mountain & Rock climbing.
With GenAI at the peak of its hype cycle, many are questioning whether now is the right time to invest. Despite its promise, GenAI brings challenges like high costs, risks, and the need for enterprise transformation.
This presentation will provide practical insights to navigate the complexities of GenAI deployment effectively:
• Real-world use cases where GenAI addresses business challenges
• Key considerations for building a GenAI capability
• Lessons learned from implementing GenAI at Philips to support AI initiatives
Check out the incredible speaker line-up to see who will be joining Ivan.
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