Jason Smith

Chief Digital Officer Publicis Groupe

Jason’s focus at Publicis Groupe is on decision intelligence. He is a strategic, technical and comercially astute executive who has over 20 years of experience of starting, growing and managing data & tech businesses. He has worked at corporate level, leading a global data innovation team focusing on privacy, data sharing, consent & personalisation. He has also co-founded data technology start-ups and data research labs, the former being a social media data intelligence software using AI natural language processing for sentiment and emotional analysis and topic clustering, and the latter, a research data lab as part of ScaleUpNation, in Amsterdam, using machine learning & network science to research ‘what lies behind a successful scale-up’. Prior to joining Publicis Jason was working with two start-ups, one developing verifiable credential & token technology infrastructure and another developing an AI governance platform.