Deepfakes present a dual-edged sword of innovation and risk, posing unique challenges for media integrity, consumer trust, and enterprise security. In this session, Ofcom will share recent findings on the strengths and vulnerabilities of deepfake tools, including watermarking techniques, metadata schemes and content labelling methods.. Attend to delve into:

• Evaluating deepfake tools for robustness, identifying where they excel and where they fall short.
• Implementing watermarking and tracking methods to ensure transparency and security in synthetic content.
• Understanding how content labels can be used to help people make better sense of what they’re seeing.